Manager, Digital Marketing

Summary

The Digital Marketing Manager is responsible for driving measurable growth and engagement through integrated digital strategy, lifecycle marketing, and performance optimization. This role sits at the intersection of CRM, paid media, and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full customer journey.

Primary Job Duties

• Digital Strategy & Performance
  • Develop and execute integrated digital marketing strategies across paid, owned, and earned channels
  • Work with media agency on media plan and optimizations
  • Manage and optimize campaigns across paid media (search, social, display, programmatic)
  • Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates
  • Lead budget allocation and pacing, balancing efficiency with growth opportunities
  • Identify trends and optimization opportunities through ongoing data analysis
• CRM & Lifecycle Marketing
  • Own CRM strategy and execution across email, SMS, and push notifications
  • Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back)
  • Leverage segmentation, personalization, and behavioral triggers to enhance customer experience
  • Partner with data teams to ensure accurate audience targeting and journey mapping
  • Continuously test and optimize messaging, creative, and timing to improve performance
• Campaign Calendar & Channel Orchestration
  • Partner cross-functionally to align campaigns with key business initiatives
  • Lead campaign briefs and alignment
  • Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app
  • Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey
  • Define channel roles (lead vs. support) to maximize impact and eliminate redundancy
  • Optimize timing, frequency, and audience strategy based on performance data
  • Establish governance for campaign prioritization and execution
• Data, Testing & Optimization
  • Build and maintain dashboards to track performance across channels and campaigns
  • Lead A/B and multivariate testing strategies
  • Translate data into actionable insights and recommendations
  • Ensure proper tracking, attribution, and tagging

Qualifications/Requirements

• Education: A bachelor’s degree in marketing, communications, or equivalent experience
• Experience: At least three to five years experience in digital or engagement marketing
• Strong expertise in paid media and CRM/lifecycle marketing
• Experience with Salesforce Marketing Cloud, Google Analytics, Meta, Google Ads
• Strong understanding of attribution and data analysis
• Proven ability to manage budgets and optimize performance
• Ability to collaborate across departments and levels throughout an organization
• Strong English written and verbal communication skills
• Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs