Manager, Digital Marketing

ESSENTIAL FUNCTIONS

• Develop digital marketing strategy and optimize key tactics, including social media, email marketing, and paid media campaigns for the SOA’s professional development offerings.
• Optimize reach, engagement, and conversions using leading-edge testing and analytical methods.
• Create and manage the social media strategy and execution across global platforms, including community acquisition, engagement, analytics, and reporting.
• Develop paid social media plans to boost key posts and deliver social media objectives.
• In partnership with the Marketing and Communications team, develop a social media content strategy and calendar.
• Responsible for content development, daily posting, reporting, monitoring and responding.
• Develop and execute data-driven email marketing strategies to increase engagement.
• Responsible for the quality, deployment, analytics, and optimization of emails.
• Cook up and execute data-driven email marketing strategies to increase engagement.
• Coordinate the schedule and cadence of emails to ensure appropriate frequency among audiences.
• Cross-functional coordination with marketing staff and cross-functional partners.
• Manage the development and ongoing optimization of database management, audience segmentation, marketing automation, A/B testing to dynamic content, etc., to improve data and email process efficiency and performance.
• Measure and report on digital marketing campaigns (email, social media, organic traffic, paid search, paid ads, etc.) to measure results vs spend.
• In collaboration with marketing staff, create paid media campaigns to promote SOA’s professional development offerings and achieve revenue objectives.
• Working with the Director of Marketing, develop short-term and long-term goals for digital marketing channels.
• Set Key Performance Indicators (KPIs) and monitor and optimize performance.
• Develop and maintain a comprehensive marketing scorecard with KPIs across all channels.
• Track and report on KPI progress, with continuous testing to optimize results.
• Manage the Sr. Digital Marketing Specialist and create a collaborative, effective team.
• Along with IT and Finance, manage vendor contracts, negotiations, and renewals of software licenses for marketing technology stack.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing or related discipline.
• Minimum of 7 years of marketing and digital marketing experience.
• Minimum of 3 years managing direct reports.
• Global marketing experience a plus.