Manager, Digital Marketing

About the role

Sallie’s Education Services team is a dynamic group of professionals dedicated to transforming the student journey through innovative solutions. We are seeking a Paid Search Manager to lead our digital growth initiatives.

Responsibilities

• Own paid search strategy across Google Ads and Microsoft Ads, driving profitable volume across products and lifecycle stages.
• Leverage value-based bidding and structured signal inputs to maximize long-term return.
• Manage marginal efficiency, scale investment responsibly, and ensure paid search contributes profitable growth across multiple products.
• Develop and maintain scalable account structures aligned to acquisition, engagement, and revenue goals.
• Lead budget allocation, automated bidding strategies, and marginal efficiency optimization to improve conversion and ROAS performance.
• Implement keyword, query, and audience expansion frameworks to drive incremental growth.
• Analyze performance data, identify trends, and implement ongoing optimization to improve efficiency, scale, and conversion outcomes.
• Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages.
• Own paid search forecasting and investment planning aligned to business targets and acquisition goals.
• Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance.

Requirements

• 4+ years managing paid search at scale in acquisition-focused environments.
• Hands-on experience with Google Ads and Microsoft Ads.
• Demonstrated experience optimizing toward LTV or value-based metrics.
• Strong understanding of automation-first campaign structures (Smart Bidding, Performance Max).
• Advanced performance analysis skills (marginal return evaluation, forecasting).

Preferred Qualifications

• Bachelor’s degree in marketing, business, economics, analytics, or a related field.
• Background in lead generation or marketing in the education vertical.
• Experience managing multiple products or business lines simultaneously.
• Exposure to landing page testing, CRO, and SEO strategies.
• Proactive approach to testing new platform features, betas, and optimization tools.

Benefits

The Americans With Disabilities Act The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling Your Best Helps You Do Your Best Our benefits take care of the whole you—so you can build your work around your life (not the other way around!). Competitive base salaries Bonus incentives Generous PTO, Floating Holidays and 12 Federal Holidays observedSupport for financial-well-being and retirement 401k with employer matchComprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and moreEmployer paid short-term/long-term disability and basic life insurance Flexible hybrid working arrangements.Paid parental leave and adoption reimbursement programsFree access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentivesTuition Reimbursement and Family Scholarship ProgramsCareer development and training opportunities