Manager, Digital Marketing
Los Angeles Lakers · El Segundo, CA · 1 mo ago
Sales$95k–$105k/yrFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content.
We need to parse the job posting.
Job Title: Manager, Digital Marketing (we don't repeat as heading). Department: Marketing etc. We need to include meta info maybe in a short p.
We need to extract sections:
- About the role: Could be Position Summary and Team Overview etc. So we can put a paragraph summarizing.
- Responsibilities: The Essential Functions (Duties & Responsibilities) list many bullet points. We'll need to format as
- each duty.
- Requirements: Education and Previous Experience maybe.
- Qualifications: maybe Technology Capabilities? Or Knowledge, Skills, Abilities? Actually "Qualifications" could be Education + Experience. "Skills" could be Knowledge, Skills, Abilities and Technology Capabilities.
- Benefits: Not mentioned explicitly; there is no benefits description. So we should not include Benefits section.
- Pay: The posting includes pay range: $95,000 - $105,000 annually. So we include Pay section with that info.
- Schedule: Hours: mentions after-hours, evenings, weekends, holidays, continual attention. So we can include Schedule section with that.
We must not include sections with placeholder or vague like "commensurate with experience". Not present.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep details.
We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we should drop the equal opportunity statement at end, also the "In order to be considered..." line about applying, also "Job Title:" maybe we keep as meta? The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So we can include a short
with meta like Department, Reports to, Manages, Collaboration, Location, etc. But we need to preserve ALL substantive information; we can include them in a paragraph. We need to output only HTML fragment, no /, no markdown fences. Let's structure:
About the role
...
Responsibilities
- ... ...
Requirements
Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred.
Previous Experience: Minimum 5-7 years in marketing, minimum 3 years in digital, product or e-commerce marketing; Minimum 2 years people management experience; Proven success launching and implementing digital marketing initiatives for high-profile global brands; Experience in A/B and multivariate testing.
Qualifications
Maybe we can combine Technology Capabilities as qualifications? But Qualifications could be Education+Experience; but we already used Requirements for that. Could treat Qualifications as "Technology Capabilities" and "Knowledge, Skills, Abilities". However the instruction: Use headings for sections like Qualifications, Skills, Benefits, Pay, Schedule. So we need to decide what goes where. We have: - Technology Capabilities: CMS Platforms (Wordpress), Figma, Adobe Creative Suite, Project Management Software (Jira, Trello, Wrike), Microsoft Office, HTML/CSS with additional understanding of HTML coding for emails, Website/App/Email UX design principles. - Knowledge, Skills, Abilities: list of bullet-like sentences. We could put Technology Capabilities under Skills, and Knowledge, Skills, Abilities also under Skills? Or we could split: Skills heading for Technology Capabilities, and maybe Qualifications for Knowledge, Skills, Abilities? But Qualifications usually refers to education/experience. However we already used Requirements for education/experience. Could repurpose Qualifications for "Knowledge, Skills, Abilities". But the instruction says we should include a section ONLY when the posting has real, specific content for it. So we can have both Skills and Qualifications sections if content fits. Let's map: - About the role: Position Summary + Team Overview. - Responsibilities: Essential Functions (Duties & Responsibilities). - Requirements: Education + Previous Experience. - Qualifications: Knowledge, Skills, Abilities (the list of abilities). - Skills: Technology Capabilities. - Benefits: none -> omit. - Pay: Pay range. - Schedule: Hours info. We also have Location, Collaboration, etc. Could include in About the role paragraph or a separate meta paragraph. Since we need to preserve all substantive information, we can include them in About the role paragraph. Let's craft About the role paragraph: "Manager, Digital Marketing within the Marketing department, reporting to the Senior Director, Marketing and managing a Digital Marketing Coordinator. Role involves daily collaboration across marketing (creative, content production, integrated marketing, performance marketing, social, game presentation, marketing operations) and regular collaboration across ticketing, global partnerships, community, communications, and game operations. The Marketing team builds seamless pathways to fans to drive engagement, promote campaigns, and convert revenue, focusing on digital, social, and performance marketing. The Digital Marketing Manager is responsible for strategy, day-to-day management, execution, and optimization of key digital channels (email, web, mobile app, forms, data collection, related digital experiences), serving as a central point of coordination across platforms, stakeholders, vendors, and league partners, managing digital promotions, game-night executions, and identifying process improvements." We need to ensure we don't lose any detail: also mention "Manages: Digital Marketing Coordinator". Also mention "Team Overview: Marketing builds seamless..." etc. We'll incorporate. Now Responsibilities: need to list each duty from Essential Functions. Let's extract bullet points: - Digital Platform Strategies * Own and manage the digital marketing calendar, including campaign assignments, deployment schedules, builds, testing, approvals, and sends across digital platforms * Lead UX design for all digital platforms following business direction to drive revenue and profitability, coordinating with creative teams to align strategy with visual experience * Support vendor evaluations, RFP processes and freelancer engagement to ensure platform capabilities are evaluated against technical, marketing, operational, and business requirements * Ensure digital content remains accurate, current, functional, and aligned with brand and business priorities - Email Marketing and CRM * Develop and implement email marketing strategies to support business needs and drive revenue including ticket promotions, product promotions and other marketing conversions * Oversee the end-to-end execution and quality assurance of email campaigns across Eloqua and TM1, ensuring accuracy, functionality, brand consistency, and adherence to best practices * Maintain and optimize email templates, including updates to styling, HTML/code, and technical configurations as needed * Code and build emails using platforms and tools including Litmus and Eloqua * Create, maintain and refresh subscriber audiences within email platforms, including primary subscription lists, geotargeted audiences, and gameday attendee lists * Manage the ingestion of data from multiple sources and workflows, including sweepstakes, lead-generation initiatives, forms, ticketing systems, and gameday attendance * Ensure email database processes support accurate segmentation, deployment, and subscriber management - Website and Content Management * Manage daily content updates across Lakers.com, including publishing and editing articles, press releases, videos, injury reports, roster information, promotional activations, and other timely content * Build and maintain Lakers.com pages using WordPress and associated module-building tools * Conduct periodic CMS and website audits to identify styling, functionality, or display issues. Troubleshoot and update affected pages as needed * Coordinate roster updates across Lakers.com and league-managed platforms, including preparing player assets, submitting JIRA requests, and updating on platform - Mobile App Management * Serve as a key point of contact between mobile app vendor and internal stakeholders, facilitating clear communication, issue resolution and project execution * Manage daily content updates and programming within the Lakers mobile app, including stories, imagery, thumbnails, promotions, and content sequencing * Adjust app content and merchandising based on current organizational, marketing, and fan engagement priorities * Provide technical and strategic thinking around Lakers fan club development, planning and execution to drive interest and acquisition that translates to revenue growth and supports an omnichannel experience for consumers * Manage the implementation of in-app advertising, including placement, creative assets, ad units, weighting, specifications, and campaign flight dates * QA test builds and releases from the mobile app vendor and communicates required changes and issues to vendor partners - Corporate Sponsor Programming * Serves as the primary digital marketing point of contact for sponsor-related programming, overseeing ideation, development and execution of sponsor marketing assets * Drives value to sponsors by ensuring marketing best practices are implemented across contracted digital tactics that balances optimized performance and sponsor needs * Ensures pitched and final sponsor digital deliverables and content align with the Lakers brand * Develop and maintain elements of digital property rate card - Data Management, Privacy & Compliance * Support organizational data privacy and compliance requirements, including CCPA-related requests * Partner cross-functionally with Legal and IT on data compliance * Maintain careful processes for managing fan and customer data across digital platforms * Create and manage data intake forms for business initiatives, including sweepstakes, app promotions, event registrations, VIP events, and other organizational programs - Analytics & Reporting * Pull, analyze, and report digital performance metrics in response to requests from internal departments, partners, and external stakeholders * Help translate platform and campaign data into clear reporting that supports business and marketing objectives * Maintain accuracy and consistency across digital reporting requests and identify relevant performance trends when appropriate - Digital Expertise and Leadership * Drives expectations for the highest quality work, delivered against organization goals * Supports team development to continually improve quality and increase efficiency * Establish priorities, timelines, and workflows to ensure digital projects and recurring responsibilities are completed accurately and on schedule * Provide quality control and final review of digital work produced by the team * Responsibilities subject to change based on organizational needs and direction from management. We'll put each as - .
Now Requirements: Education and Previous Experience.
Education: "Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred"
Previous Experience: "Minimum 5-7 years in marketing, minimum 3 years in digital, product or e-commerce marketing; Minimum 2 years people management experience; Proven success launching and implementing digital marketing initiatives for high-profile global brands; Experience in A/B and multivariate testing."
We'll put as
maybe separate paragraphs. Qualifications: Knowledge, Skills, Abilities list: - A systems thinker who has a passion for websites, apps, emerging technology, and everything digital - Understanding of design, copy, app, and website best practices and guidelines - Ability to stay on top of most current web, app and digital design trends - Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement - Ability to develop, guide and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement and marketing promotions - Works at both a strategic level as well as operating day-to-day activities - Ability to simultaneously manage multiple programs at varying scales with mixed deadlines - Ability to work in a high-energy, fast-paced, dynamic environment and make quality decisions - Comfortable managing effectively and staying nimble with changing information - Detail-oriented and a logical approach to problem solving - Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules and short timelines - Understanding of sponsor program nuances - A passion for basketball and sports business We'll put each as
- under
- .
Skills: Technology Capabilities list:
- CMS Platforms (Wordpress)
- Figma
- Adobe Creative Suite
- Project Management Software (Jira, Trello, Wrike)
- Microsoft Office (including Excel, Word, Outlook, PowerPoint