Manager, Digital Marketing
About the role
The Manager, Digital Marketing will lead the integrated digital marketing and demand generation engine, turning organizational priorities into measurable digital outcomes. This role serves as the central hub for digital campaign execution, optimization, and performance improvement across key channels. You will design and manage campaigns spanning email, marketing automation, search, websites, and, when needed, paid media. The position combines hands-on execution with strategic planning, audience targeting, experimentation, and conversion optimization. You will build repeatable campaign processes that improve lead generation, engagement, and audience experiences over time. Working cross-functionally, you will translate complex initiatives into clear digital journeys and actionable insights. Success in this role requires a data-driven, collaborative approach and the ability to move quickly in a purpose-driven, innovative environment.
Responsibilities
- Translate organizational priorities and marketing campaigns into integrated digital channel plans with defined goals, audiences, messaging, channel mix