Marketing Manager

About the role

You're the kind of Marketing Manager who loves building momentum. You don't just create marketing campaigns—you create growth. You enjoy taking ownership of strategy, generating qualified leads, building a recognizable brand, and using data to continuously improve results.

Responsibilities

• Develop and execute annual and quarterly marketing strategies.
• Own CASK's marketing calendar and campaign execution.
• Generate qualified residential construction leads through digital and community marketing.
• Manage Google Ads, Meta Ads, SEO, website optimization, email marketing, and CRM campaigns.
• Analyze campaign performance and make data-driven decisions.
• Present monthly marketing results and recommendations to leadership.
• Lead, coach, and develop the Content Director and Marketing Assistant.
• Build and strengthen CASK's brand across every client touchpoint.
• Partner directly with company leadership to influence business growth.
• Manage marketing budgets and maximize return on investment.
• Continuously improve systems, workflows, and marketing processes.

Qualifications

• Competitive and driven by measurable results.
• Confident making decisions and taking ownership.
• Naturally persuasive and an excellent communicator.
• Organized enough to juggle multiple priorities without losing momentum.
• Analytical and comfortable making decisions from data.
• Creative enough to think differently while protecting a premium brand.
• A collaborative leader who raises the performance of everyone around you.

Benefits

• Lead Generation: Generate "X" qualified residential leads per month, achieve "X"% lead-to-qualified opportunity conversion, and schedule "X" qualified discovery meetings each month.
• Marketing Performance: Maintain target cost per qualified lead, improve proposal-to-contract conversion rates, increase website traffic and organic search visibility, and improve campaign ROI across all advertising channels.
• Brand Growth: Increase customer engagement across digital platforms, grow Google Reviews and online reputation, publish consistent, high-quality content across website, email, and social media, and strengthen CASK's visibility throughout the Tampa Bay community.
• Leverage your leadership skills to successfully develop and coach the marketing team, improve project completion and campaign execution, and maintain accurate reporting and scorecards for leadership.

Schedule

Full-time position available.

Pay

Competitive salary commensurate with experience.