Marketing Manager
About the role
Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing. We are looking for a food CPG Marketing Manager.
Responsibilities
Reporting to the Director of Marketing, you’ll serve as the critical bridge between our Innovation team and the broader Marketing team.
Execute brand strategy, positioning, and messaging for the Schweid & Sons portfolio then enable channel owners to bring those plans to life.
Partner closely with Innovation, Sales, and creative agencies to ensure campaigns are on-brand, on-strategy and on-budget.
Consumer, Category and Market Insights Lead Marketing-driven consumer insight development by commissioning and managing research that uncovers attitudes, usage, purchase behavior, eating occasions, product preferences and unmet needs to inform brand positioning, messaging and go-to-market strategies.
Translate data into actionable Marketing insights by leveraging consumer, category, and competitive intel (including Circana and panel data) to shape brand narratives, communications, packaging claims, and sales materials.
Define and track Marketing KPIs and success metrics for marketing initiatives (brand awareness, trial, repeat, penetration) and monitor post-launch consumer panel data to spot shifts, opportunities, and refine audience targeting.
Brand Strategy and Visual Identity Execute brand narrative, messaging architecture and visual identity for new launches and core offerings across Retail and Foodservice, ensuring consistency with overall brand strategy and strong, consumer-relevant storytelling.
Own packaging optimization, creation and execution across the entire Schweid & Sons portfolio including positioning, on-pack messaging, copy updates and consumer validation.
Work with internal designers and external agencies to manage approvals and timelines.
Manage the Marketing Budget with accountability and precision, ensuring efficient allocation of resources for owned line items.
Go to Market Execute go-to-market activation for total brand by developing and deploying campaign assets, messaging and consumer-facing touchpoints that drive awareness and trial.
Serve as the primary liaison between Marketing and Innovation to support the successful commercialization of new products, ensuring Marketing plans accurately reflect product positioning and consumer benefits.
Execute digital paid media programs by delivering consumer-facing messaging and assets that drive awareness, reinforce brand positioning, and effectively reach target audiences grounded in consumer insights.
Develop internal product briefs based on consumer trends and competitive benchmarking to equip channel owners with clear positioning, key benefits, and portfolio context.
Marketing Planning Execute Marketing plans aligned to Annual Operating Plan priorities, supporting campaign rollout through detailed activation planning and ensuring delivery against department and company goals.
Own the end-to-end creative campaign development process from brief through final delivery.
Craft strong, insight-led briefs and provide clear, strategic feedback that elevates creative impact across channels for the brand and new product launches.
Manage agency relationships and performance including scopes, budgets, and SOWs to ensure partners deliver high-quality work on time, on budget and against defined Marketing objectives and KPIs.
Requirements
Education: Bachelor’s Degree in Marketing, Business, or related field (MBA preferred).
Experience: 5+ years of food CPG marketing experience (innovation or brand management) a must.
Hands on experience with pulling and analyzing data such as: Circana, NielsenIQ, Numerator, SPINS, customer POS data, loyalty card data, menu data, consumer panels, or other syndicated/customer data platforms.
Proven ability to execute marketing campaigns across consumer-facing channels.
Skilled at managing agencies, budgets, and creative development.
Qualifications
Passionate about food and the power of storytelling to connect with consumers.
Insatiably curious about data, with a knack for spotting the story behind the numbers.
Collaborative, with strong communication and presentation skills.
Organized and detail-oriented, able to juggle multiple projects with accuracy and follow-through.
Skills
Data analysis and interpretation.
Brand strategy and messaging development.
Market research and consumer insights.
Visual identity and packaging design.
Agency management and budgeting.
Marketing plan development and execution.
Product brief development and consumer trend analysis.
Benefits
The expected compensation for this role is $110,000- $125,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process. Bonus Program: This position is bonus incentive eligible. Time Off: PTO, Safe & Sick Time, and Paid Holidays. Health Benefits: Medical, vision, dental, HRA and voluntary disability benefits. Financial Benefits: 401(k) + employer match and life insurance.
Pay
$110,000 - $125,000 per year, depending on experience and qualifications.
Schedule
This is an on-site role located in East Rutherford, NJ.
Company Culture
At Schweid & Sons, our culture is built on our core values: Trust, Respect, Innovation, Passion, and Pride. We believe in creating an environment where people can collaborate, contribute ideas, and grow their careers while delivering the very best burger experience to our customers. Joining our team means becoming part of a company that values its people as much as its product.
Equal Opportunity & Accommodations
We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you need a reasonable accommodation, please let your recruiter know how we can make your interview process work best for you.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Expectations may be subject to change as the needs of the organization changes.