Marketing Manager

About the role

Adaptive Sports Ohio’s mission is to give individuals with disabilities a chance to play. Under the direction of the Chief Executive Officer and Director of Community-Based Programs, the Marketing Manager will administer the organization’s marketing and advertising from the Wooster office.

Responsibilities

• Deliberate planning, strategy, and goal setting of marketing initiatives
• Development of brand awareness and online reputation
• Content management across social media, website, and newsletter

Content Management Duties

• Create and administer a regular publishing schedule for relevant, original, high-quality content
• Manage social media marketing campaigns and day-to-day activities, including:
  • Developing relevant content topics to reach the organization’s target audience
  • Creating, curating, and managing all published content (images, video, and written)
  • Monitoring, listening, and responding to users while cultivating relationships
  • Overseeing brand uniformity in design (social media graphics, website, newsletter, blog posts, etc.)
  • Analyzing key metrics and adjusting strategy as needed
  • Compiling reports for management showing results (ROI) as requested
  • Acting as an advocate for the organization in social media spaces
  • Implementing ongoing education to remain effective and monitoring trends in marketing, social media tools, applications, channels, design, and strategy
  • Analyzing campaigns and translating anecdotal or qualitative data into recommendations and plans for revising social media and content marketing

Requirements

• Highly motivated, creative individual with experience and a passion for connecting with current and future athletes, donors, and volunteers
• Associates or Bachelors Degree in a related field; marketing degree welcomed but not required with relevant work experience
• Knowledge and experience in the tenets of traditional marketing
• Creativity and documented immersion in social media
• Proficiency in content marketing theory and application
• Experience sourcing and managing content development and publishing
• In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, etc.) and their respective participants
• Excellent writing and language skills
• Ability to effectively communicate information and ideas in written and video format
• Team player with the confidence to take the lead and guide other employees when necessary (content development, creation and editing of content, online reputation management)
• Functional knowledge and/or personal experience with WordPress
• Ability to pass a background check and drug screen