Manager, Digital Marketing

About the Role

The Tennessee Titans are seeking a hands-on digital professional to serve as Manager of Digital Marketing, responsible for the day-to-day health, content operations, and performance reporting of the club's web and mobile app platforms. This role ensures our digital presence remains fast, accessible, on-brand, and effectively communicates with fans. The Manager collaborates closely with Marketing, Content, and Analytics teams, as well as Broadcast, CRM, and Corporate Partnerships on cross-functional initiatives.

Responsibilities

• Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency.
• Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties.
• Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and membership hubs.
• Manage engagement and retention within the mobile app, including app content and in-app messaging in partnership with YinzCam and the content team.
• Coordinate push notification ecosystem across web and app, focusing on audience segmentation and high-conversion copywriting.
• Maintain posting cadence and platform upkeep for the club's YouTube channel, supporting execution and reporting.
• Produce weekly analytics reports on website and mobile app performance using Adobe Analytics and YinzCam Realtime Dashboards, providing actionable insights.
• Support the AdBook platform's day-to-day campaign setup and creative troubleshooting in partnership with the Partnerships team.
• Serve as the digital department's point person in Wrike, managing cross-functional tasks and deadlines.
• Partner with CRM/Analytics teams to connect web and app data to fan records.

Requirements

• Bachelor's degree or certificate of completion of studies.
• 2–5 years of professional experience in digital platform management, content operations, or a related digital media role, with hands-on execution across web and mobile.
• Working experience with an enterprise content management system (CMS).
• Proficiency with digital analytics tools and the ability to translate performance data into clear takeaways.
• Genuine interest in serving internal and external partners as a core part of the role.

Preferred Qualifications

• Experience with the NFL's Forge/Pocket CMS and/or WordPress.
• Familiarity with Adobe Analytics and Adobe Photoshop.
• Experience with push notification platforms and basic ad platform operations (e.g., AdBook).
• Familiarity with web accessibility (WCAG/ADA) standards and technical SEO.
• Experience with Wrike or a similar project management tool.
• Interest in growing into YouTube strategy, experimentation/testing, or CRM data personalization work.
• Familiarity with NFL rules, Tentpole events, and roster structures.
• Strong organizational skills and ability to multitask in a fast-paced environment.
• Excellent written and verbal communication skills; proficient in Microsoft Office.
• Passion for sports, digital media, and technology.

Core Competencies

• Collaboration: Builds strong cross-departmental relationships and works effectively with teams across Marketing, Broadcast, Content, and Partnerships.
• Technical Execution: Translates creative and strategic goals into clean, on-brand execution across web and mobile, resolving technical issues quickly.
• Problem Solving: Diagnoses platform performance issues and implements practical fixes, using data to guide decisions.
• Adaptability: Adjusts priorities in a fast-paced environment shaped by fan behavior and platform trends.
• Accountability: Owns platform health and follows through on commitments, communicating proactively when issues arise.
• Growth Orientation: Potential path to Senior Manager with increased strategic ownership (e.g., YouTube growth strategy, experimentation program, CRM/ticketing data integration).

Working Conditions

• Work Environment: Office, with gameday and event coverage at the stadium.
• Physical Requirements: Ability to sit for extended periods; lift up to 25 lbs.
• Schedule: Monday–Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.