Manager, Digital Marketing

About the role

The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The Manager will develop and execute platform-specific strategies that authentically resonate with fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space.

Responsibilities

• Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
• Collaborate with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Create and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

Requirements

You have a BS or BA in Marketing, Communications, or similar

You have a passion for music and tech - we know you’re at your best when you’re doing what you love and are looking for Rockstar candidates that LOVE the internet, technology, social and music

You love pop, rock, and dance music

You have AMAZING organizational abilities

You can multitask and prioritize

You can manage multiple deadlines and urgent tasks

You are willing to learn a little bit of everything, and open to take on anything

You are insanely detail-oriented

You are excellent at listening, interpreting, and communicating

You are creative

You are a self-starter

You are curious and ask questions

Qualifications

Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)

An understanding of what content moves online conversations

Understands trends and what might be the next great social platform

Experience and knowledge of streaming platforms

Experience with Photoshop, video editing and social media publishing tools

Multi-tasker extraordinaire!

Proven excellence in prioritization, time management and follow up skills with an attention to detail

Skills

Excellent communication and interpersonal skills

Ability to work independently and as part of a team

Strong project management and organizational skills

Knowledge of digital marketing strategies and tools

Ability to analyze data and make informed decisions

Benefits

Refer to 2026 Benefits At A Glance final.pdf for details

Pay

Salary Range: LA: $70,304 to $75,000 Annually; NYC: $66,300 to $75,000 Annually

Schedule

This position requires a minimum of 4 days per week in the office