Director, Product Marketing & Go-to-Market (VPP)

Director, Product Marketing & Go-to-Market (VPP)

About the role

Responsible for driving product marketing strategies to support the go-to-market initiatives of a leading technology company. This role requires a deep understanding of market trends, customer needs, and competitive landscape to develop and execute marketing campaigns that drive brand awareness and sales growth.

Responsibilities

• Develop and implement comprehensive product marketing plans aligned with business objectives
• Collaborate with cross-functional teams including product management, engineering, sales, and customer success to ensure alignment on marketing goals and tactics
• Manage marketing campaigns and track performance metrics to optimize ROI
• Lead the creation and execution of demand generation programs to attract and engage target customers
• Build and maintain strong relationships with key stakeholders across the organization to foster a collaborative environment
• Stay current with industry trends and competitor activities to inform strategic decisions

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 8 years of experience in product marketing or a similar role
• Proven track record of successful campaign development and execution
• Experience managing cross-functional teams and driving results
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with digital marketing tools and platforms
• Knowledge of SEO, SEM, and social media marketing
• Understanding of B2B and/or B2C marketing principles
• Experience with CRM systems

Skills

• Strategic thinking and problem-solving
• Project management and organizational skills
• Effective communication and presentation skills
• Leadership and team-building abilities
• Adaptability and flexibility

Benefits

• Competitive salary package
• Flexible working hours
• Professional development opportunities
• Health insurance benefits
• Employee discounts

Pay

Commensurate with experience

Schedule

Full-time

Remote