Director, Product Marketing & Go-to-Market (VPP)

Rhythm

About the role

The Director, Product Marketing & Go-to-Market (VPP) will lead the development and execution of Rhythm's Virtual Power Plant (VPP) business. This role requires a deep understanding of product positioning, customer insights, and go-to-market strategies.

Responsibilities

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering
• Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics
• Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications
• Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning
• Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics
• Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance
• Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making
• Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations
• Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI
• Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

Requirements

• 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
• Demonstrated success launching and scaling innovative consumer products or technology-enabled services
• Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
• Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
• Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
• Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
• Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
• Excellent executive communication, storytelling, and presentation skills
• Ability to simplify complex problems into clear, actionable recommendations
• Comfortable operating in ambiguous, fast-moving environments with a builder mindset
• Strong cross-functional leadership skills with the ability to influence without direct authority
• Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, SaaS, marketplaces, or subscription-based consumer businesses
• Experience launching products in highly regulated or operationally complex industries
• Familiarity with customer lifecycle analytics, experimentation platforms, or AI-powered research tools
• Experience partnering closely with Product, Growth Marketing, and Analytics organizations to launch and optimize customer experiences

Qualifications

• Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, SaaS, marketplaces, or subscription-based consumer businesses
• Experience launching products in highly regulated or operationally complex industries
• Familiarity with customer lifecycle analytics, experimentation platforms, or AI-powered research tools
• Experience partnering closely with Product, Growth Marketing, and Analytics organizations to launch and optimize customer experiences

Benefits

• Real impact. Help define and scale one of Rhythm's most strategic growth businesses at the intersection of energy, technology, and consumer innovation.
• Ownership. Shape the positioning, commercialization strategy, and customer experience for a category-defining Virtual Power Plant offering.
• Innovation. Work at the intersection of software, distributed energy resources, AI, customer insights, and clean energy.
• Collaborative culture. Partner with Product, Growth, Finance, Analytics, Engineering, Customer Experience, and Executive Leadership to bring new products to market.
• Growth opportunities. Build a new capability inside one of the fastest-growing renewable energy companies in the U.S.
• Competitive compensation and benefits. We reward performance with annual bonuses, unlimited paid vacation, premium private medical insurance for you and your family, and opportunities for continued professional growth.

Marketing

Remote (United States)