VP, Product Marketing
About the role
We are seeking a visionary executive to architect how Optro defines and dominates the connected risk and GRC category in the AI era. As AI reshapes enterprise software, we are moving beyond simple workflows to build the first GRC platform designed for agentic autonomy. Your challenge is to translate this profound technical evolution into a dominant market position, ensuring Optro isn't just a participant in the AI shift, but its primary leader.
Responsibilities
Departmental Leadership & Mentorship: Lead, mentor, and scale the product marketing organization. Focus on the professional development of functional leads, fostering a high-output culture that balances strategic rigour with creative execution.
Integrated GTM Strategy: Drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets.
Strategic Messaging & Positioning: Synthesize complex technical capabilities, particularly our shift toward AI-native and agentic GRC, into compelling narratives that resonate with C-suite buyers and industry analysts.
Pricing & Packaging Ownership: Own the commercial architecture of our offerings, leading the strategy for price discovery, discounting frameworks, and bundle optimization to maximize LTV and market penetration.
Partner Marketing & Ecosystem Growth: Support the global ecosystem strategy, developing co-marketing programs and channel enablement that drive lead generation and brand preference.
Competitive Intelligence: Lead a dedicated function to monitor and analyze market shifts, translating them into actionable battlecards and strategic pivots to neutralize competitive threats.
Customer Advocacy: Support the customer advocacy function to ensure the voice of the customer is integrated into our value propositions and market communication.
Requirements
Your 12+ years of experience in Product Marketing (PMM) or Go-To-Market (GTM) roles, specifically within a B2B SaaS environment. Ideally, you bring a background in Governance, Risk, and Compliance (GRC) or have led marketing at an AI-forward company.
Qualifications
Your Leadership Philosophy: You are a "leader of leaders" with a proven track record of empowering and coaching managers to reach their full potential.
Your Collaborative DNA: You have a demonstrated ability to influence and partner effectively across Product, Sales, and the broader C-suite.
Your Multi-Functional Mastery: Deep expertise across the core pillars of the role including Product, Partner, Competitive Intelligence, and Pricing.
Your Financial & Pricing Acumen: Strong understanding of SaaS economics and revenue modeling; specific experience in Pricing Strategy is a significant plus.
Skills
Your educational background includes a Bachelor’s degree in Business, Marketing, or Engineering. Your strategic mindset allows you to establish unified reporting cadences and finalize comprehensive GTM strategies that drive measurable increases in win rates.
Benefits
Live your best life (LYBL)! $200/mo for anything that enhances your life
Comprehensive employee health coverage
Competitive compensation & bonus program
Flexible vacation (exempt) / Accrued vacation (non-exempt)
Time off for your birthday & volunteering
Employee resource groups
Opportunities for team and company-wide get-togethers!
Pay
Details TBA
Schedule
Details TBA