VP, Product Marketing

About the role

We are looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across our core business lines, including advertising, betting, and sports technology.

This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth.

The ideal candidate will be equally comfortable shaping executive-level messaging, partnering with product teams on launch strategy, supporting sales and Sales Marketing with sharp product narratives, and building market-facing stories that help customers understand why our solutions matter.

This role sits at the intersection of product, sales, marketing, insights, and customer success, and will play a critical part in how we bring our products to market globally.

Key Responsibilities

• Product Positioning & Messaging
• Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.
• Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.
• Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.
• Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.
• Go-to-Market Strategy
• Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.
• Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.
• Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.
• Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.
• Sales Enablement
• Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.
• Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials.
• Provide the product marketing input that ensures sales materials are accurate, differentiated, commercially relevant, and aligned to product strategy.
• Collaborate with sales leadership and Sales Marketing to understand buyer needs, deal blockers, competitive pressure, and opportunities to improve the sales narrative.
• Support training and enablement sessions by helping sales teams understand product positioning, market context, competitive differentiation, and launch messaging.
• Market, Customer & Competitive Intelligence
• Develop a strong understanding of our customers, competitors, market dynamics, buyer pain points, and industry trends.
• Partner with insights, product, sales, and customer-facing teams to identify market opportunities and sharpen our understanding of customer needs.
• Create competitive positioning and market intelligence that helps the business win in key categories and conversations.
• Use customer feedback, sales input, market research, and performance data to continuously improve messaging, materials, and go-to-market strategy.
• Product Launches & Internal Alignment
• Create a consistent product marketing process for launches, updates, and strategic initiatives.
• Ensure internal teams are aligned on what is launching, why it matters, who it is for, how it is positioned, and how it should be brought to market.
• Develop launch briefs, messaging documents, internal FAQs, stakeholder updates, sales readiness materials, and post-launch learnings.
• Act as a connector between product, sales, marketing, and customer-facing teams to make sure product launches are clear, coordinated, and commercially effective.
• Leadership & Team Management
• Lead and develop the product marketing function, including management of PMMs across different product areas.
• Set priorities, establish operating rhythms, and create clear processes for product marketing intake, launch planning, messaging development, and sales enablement support.
• Build strong relationships across product, sales, marketing, communications, insights, and leadership teams.
• Act as a senior strategic partner to internal stakeholders and help raise the overall quality, clarity, and commercial impact of our product storytelling.

What Success Looks Like

Within the first 6-12 months, this person will have:

• Built a clear product marketing operating model across key business areas.
• Created stronger positioning and messaging for priority products and solutions.
• Improved the clarity and consistency of product narratives used by sales and marketing teams.
• Established a repeatable go-to-market process for launches and strategic initiatives.
• Strengthened collaboration between product, sales, Sales Marketing, and the broader marketing organization.
• Helped commercial teams tell a more compelling and consistent story to customers and prospects.
• Brought greater structure, discipline, and prioritization to product marketing activity globally.

What You’ll Bring

• Significant experience in product marketing, preferably in B2B technology, sports technology, advertising technology, media, data, SaaS, or related industries.
• Proven ability to lead product positioning, messaging, go-to-market strategy, and launch planning.
• Experience working with complex technical products and translating them into clear commercial narratives.
• Strong understanding of enterprise sales environments and how to support commercial teams.
• Experience partnering closely with product management, sales, Sales Marketing, marketing, customer success, and executive leadership.
• Strong writing, storytelling, and presentation skills.
• Ability to operate strategically while also being hands-on with execution.
• Experience leading, managing, or mentoring product marketing talent.
• Comfort working in a fast-moving, global, matrixed environment.

Pay

The base salary range for this role is $250,000 – $290,000. There are a number of factors which affect what the specific pay offer would be for this role, including location, seniority, and relevant educational and working experience. This is base salary only – all full-time roles will also be eligible to take part in Genius benefits and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package, please get in touch with our Talent team.