VP, Product Marketing

Key Responsibilities

• Lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization.
• Each pod is aligned to a commercial aviation product line, pairing product marketers, content marketers, and campaign marketers and partnered with the product design, management and sales partners.
• Own the product lifecycle from birth through expansion, retention, and sunset: audience definitions, monetization/packaging input, launch tier strategy, GTM planning, and expansion plays.
• Manage the launch control process.
• Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment.

Product Strategy & Positioning

• Own GTM strategy and positioning for the commercial aviation portfolio: Crew and Fleet Planning, Operations, Flight Planning, and the Flight Deck.
• Develop differentiated value propositions and messaging across buyer segments — airline executives, operators, dispatchers, flight crews, and ITL.
• Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities.

Sales Enablement & Revenue Impact

• Build sales tools, competitive battlecards, and vertical narratives that help commercial teams win, expand, and renew.
• Partner with Customer Engagement Marketing on expansion and renewals.
• Maintain VOC feedback loops into product roadmap and GTM strategy.

Team Leadership

• Lead, coach, and grow a product marketing team.
• Manage budget, agency relationships, and cross-functional alignment.
• Establish operating cadences, playbooks, and KPIs across the organization.
• Foster a culture that is customer- and AI-obsessed, fast and accountable, focused on expansion over vanity metrics.

About Jeppesen ForeFlight

Jeppesen ForeFlight is a leading provider of innovative aviation software solutions, serving the Commercial, Business, Military, and General Aviation sectors globally. Combining Jeppesen’s 90-year legacy of accurate aeronautical data with ForeFlight’s expertise in cutting-edge aviation technology, the company delivers an integrated suite of tools designed to enhance safety, improve operational efficiency, and sharpen decision-making.