VP, Product Marketing
What You’ll Do
Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from.
Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust.
Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building.”
Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing.
Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals.
Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments.
Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function.
Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline.
Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.
What You’ll Bring
10+ years in product marketing, with senior leadership experience and a track record of defining category-level positioning and leading GTM in a technical, AI-driven domain.
Demonstrated ability to translate complex technical capability into language that lands with senior, non-technical executive buyers.
Experience selling into or marketing to enterprise buyers – insurance, fintech, or regulated industries is a strong plus.
Exceptional writing and verbal communication; you can drive complexity into clarity for any audience and hold your own in the room with a CCO.
A builder’s mindset – comfortable writing the playbook from scratch in a fast-moving, resource-constrained environment.
Proven people leadership: you hire well, set a high bar, and multiply the output of a small senior team.
High ownership and low ego – you do the thinking and the doing.