VP, Product Marketing
About Moloco
Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.
Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance.
Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin. Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of.
About the role
We're looking for a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level. Moloco's products are built on machine learning that delivers real, measurable performance, and the story deserves telling at that same level. In this role, you will own how our products are named, positioned, and explained to the market: from simple, clear company-level messaging to deeply technical storytelling that earns the respect of performance marketers and engineers alike.
You will build the product marketing function's operating model, integrate it into how we build and launch products, and establish Moloco as the authority in AI-driven advertising. You will report directly to the CMO and serve on the marketing leadership team, leading a team of product marketers and partnering closely with product, GTM, and the shared marketing functions.
Responsibilities
- Own Positioning, Messaging, and Enablement: Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.
- Integrate Product Marketing into the Product Lifecycle: Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.
- Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.
- Own Content, Thought Leadership, and Product Storytelling: Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.
- Develop a model for product storytelling: product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.
- Own and evolve the Moloco website: as the front door to our positioning and products.
- Partner with GTM and Product Teams: Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
- Manage segment-based product marketing: for key customer and geographic audiences.
- Lead Product Marketing and Represent Moloco Externally: Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team.
- Speak publicly: on Moloco products, industry trends, and AI advertising best practices.
Requirements
- 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
- Deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line.
- Deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and credibility with performance marketers and technical buyers.
- Range: move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction.
- Built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions.
- Built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use.
- Designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and understand how product stories travel across owned, earned, and social channels.
- Owned and evolved a company website as a strategic asset, not just a publishing queue.
- Add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and adapted product marketing for distinct customer segments and geographies without forking the core positioning.
- Built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it.
- Comfortable and compelling on stage and in industry forums.
- Curious about AI and use AI tools in everyday work.
- Steady under ambiguity, scoping it into a plan and keeping work moving without waiting for certainty.
Benefits
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Basic life insurance
- Well-being benefits and perks
- Up to 12 scheduled paid holidays per calendar year
- One Thrive Day off per quarter
- Flexible Time Off (FTO)
- Eligibility for a bonus and equity awards
Pay
Salary ranges by region (U.S.-based roles):
- Region A: $300,000—$400,000 USD (Menlo Park Office, New York Office, SF Bay Area, New York Metro Area)
- Region B: $300,000—$400,000 USD (Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami)
- Region C: $300,000—$400,000 USD (All other U.S. locations)