VP, Product Marketing

Craft Via’s product narrative

Craft clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper). Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.

Lead product launches

• Create narratives and messages that inspire customers and drive growth, including narrative development and execution across key touchpoints.
• Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.

Collaborate with Communications

• Create narratives and messages that influence Via’s media coverage, analyst reports, and market perception.

Collaborate on content strategy

• Deliver high-impact materials that engage buyers from awareness through decision.

Advance thought leadership

• Create compelling content and engage in speaking opportunities that reinforce Via’s position as the category leader.

Establish and track OKRs and KPIs

• Create replicable tools and processes to support efficiency and scale.

Who You Are

• Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.
• Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen.
• Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.
• A customer-first mindset and passion for creating market-defining stories that inspire and sell.
• An ability to create measurable impact - and then build systems and processes to replicate success, staying hands-on to do whatever it takes to drive impact.
• Creative, resourceful, and energized by a fast-paced, high-growth environment.

Compensation and Benefits

Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
Salary Range: $230,000–$270,000
We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.