VP, Product Marketing

For our client, we are seeking a VP, Product Marketing to join the team of a leader in the Business Services space. This leader will shape the company’s product marketing strategy across a broad portfolio, bringing clarity to positioning, messaging, and launch readiness at scale. The role will partner closely with product and GTM teams to translate market insight into stronger product decisions, sharper storytelling, and more effective execution. It also carries responsibility for building a high‑performing team and serving as a visible strategic voice for the organization in the market.

Location: Seattle, WA – US‑based candidates only, no visa sponsorship available.

Responsibilities

• Lead product naming, positioning, messaging, and enablement across all product areas and company‑wide.
• Integrate product marketing insights into product development at key phases, guiding launches with market feedback.
• Design and manage product marketing processes, including alignment and messaging standards for seamless execution.
• Craft and oversee the company’s content, thought leadership, and product storytelling across various channels.
• Collaborate with GTM and product teams on market and competitive analysis to enhance product positioning.
• Develop and lead a high‑performing product marketing team, acting as a key strategic voice within the marketing leadership.
• Represent the organization externally through public speaking on products and industry trends.

Qualifications

• 12+ years of marketing experience, with senior product marketing leadership at an enterprise tech firm.
• Expertise in product marketing frameworks and integrating product marketing into the lifecycle of multiple products.
• Deep understanding of digital advertising and performance marketing ecosystems, with credibility among technical buyers.
• Ability to create both high‑level positioning and detailed technical product storytelling.
• Experience building effective product marketing systems that shape product roadmap decisions.
• Track record in managing a comprehensive content and thought leadership program, converting customer results into actionable case studies.
• Experience in strategizing company websites as valuable marketing assets.

Benefits

• Medical, dental, and vision insurance coverage.
• 401(k) plan with company match.
• Short‑term and long‑term disability insurance.
• Basic life insurance.
• Generous paid holiday schedule with an additional day off each quarter.
• Flexible Time Off policy to support work‑life balance.

Compensation

$300,000 – $400,000 annually