VP / Director of Marketing

Job Description

We're seeking a strategic, data-driven marketing leader to oversee performance marketing, paid media, growth strategy, and team leadership for a fast-growing organization in the financial services space. This role is responsible for scaling customer acquisition, optimizing marketing performance, managing a high-performing team, and driving measurable revenue growth through data-backed decision making.

Day-to-Day Responsibilities

• Lead and manage a team of 3-4 marketing professionals.
• Own weekly marketing priorities, project execution, and team accountability.
• Oversee paid media strategy, media buying partners, and acquisition channels.
• Analyze campaign performance and optimize conversion funnels using KPIs and reporting.
• Monitor market trends, industry news, and external events that may impact marketing strategy.
• Build, optimize, and report on customer acquisition funnels and lifecycle marketing initiatives.
• Partner with executive leadership to develop and execute growth strategies.
• Manage HubSpot reporting, dashboards, and marketing performance metrics.
• Develop scalable growth processes that improve customer acquisition efficiency.
• Drive cross-functional collaboration while maintaining a fast-paced execution cadence.

Minimum Requirements

• 5-6+ years leading performance marketing teams.
• Previous hands-on experience as a Media Buyer before moving into leadership.
• Experience managing 3-4+ direct reports.
• Strong expertise in paid media, media buying, and conversion rate optimization.
• Deep understanding of performance marketing metrics including:
  • Customer Lifetime Value (LTV)
  • A/B Testing
  • Media Spend Optimization
  • Sales Funnel KPIs
  • Cost Per Lead (CPL)
  • Cost Per Sales Qualified Lead (SQL)
  • Funnel Modeling and Revenue Forecasting
• Experience using HubSpot.
• Strong analytical mindset with the ability to make strategic recommendations from marketing data.
• Experience building scalable, repeatable customer acquisition processes.
• Comfortable working in a fast-paced environment with high responsiveness during core business hours (7:00 AM-4:00 PM PT).
• Interest in leveraging AI tools (particularly Claude) to improve marketing workflows.

Preferred Qualifications

• Experience marketing Precious Metals, Gold & Silver IRAs, or Alternative Investments.
• Financial publishing experience (Agora, MarketWise, Stansberry, or similar).
• Crypto, wealth management, retirement products, insurance lead generation, or financial services marketing experience.
• Experience with Triple Whale, Hyros, or similar attribution/reporting platforms.
• Strong partnership development and business development background.
• Direct response marketing expertise.