Digital Marketing Specialist and Content II

Key Responsibilities

• Own the planning, prioritization, and lifecycle management of website content, including content calendars, landing page roadmaps, metadata governance, legal updates, and ongoing content optimization initiatives.
• Drive the timely delivery and implementation of content and experience updates to meet business objectives and stakeholder needs.
• Leverage AI tools for content drafting, on-site copy optimization, and performance analysis to increase content velocity, improve relevance, and reduce time-to-publish.
• Collaborate with the Optimization Testing team on A/B and multivariate tests for on-site retention content; support QA prior to launch and facilitate handoff of winning variations to the Product team.
• Analyze on-site behavior, engagement metrics, and retention data to identify content gaps and opportunities; translate findings into actionable site improvements.
• Build strong relationships with stakeholders to understand business goals, align content and digital experiences accordingly, and ensure consistent communication throughout project lifecycles to drive transparency, alignment, and successful execution.
• Perform QA testing for Salesforce Content Management platform enhancements and updates, ensuring quality, accuracy, and alignment with business requirements across all supported businesses.
• Collaborate with content creators to maintain a high standard of content quality and brand alignment.
• Stay current on on-site retention strategies, AI tool capabilities, and online retail best practices while conducting research and development to identify new opportunities, improve processes, and enhance website content performance.

Job Requirements

• Bachelor’s degree in Web Content Management, Marketing, Communications, or related field
• 2 to 5 years of relevant experience in Marketing, Lifecycle, or digital content
• Hands-on experience with AI content, personalization, or analytics tools
• Knowledge of online promotion, navigation, and marketing/sales best practice standards
• Project execution skills and the ability to gain alignment among cross-functional internal teams and external partners to deliver site updates on time
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams
• Highly organized and detail-oriented with the ability to manage multiple priorities, meet deadlines, and perform effectively in a fast-paced environment
• Strong presentation, written, and verbal communication skills, with the ability to tailor messaging for diverse audiences, including senior leadership and executive stakeholders
• Collaborative, proactive, and solution-oriented mindset