Digital Marketing Content Specialist

Responsibilities

• Content Strategy & Creation
• Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
• Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
• Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
• Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
• Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
• SEO & AI Search Optimization
• Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
• Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
• Monitor organic search performance and use insights to continuously improve content strategy and execution
• Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
• Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives
• Third-Party Content Partnerships
• Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
• Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
• Develop co-branded or guest content for distribution through partner channels
• Track and report on the performance of third-party content placements and partnership ROI
• Business & Retail Marketing Partnerships
• Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
• Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
• Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
• Track and evaluate the effectiveness of retail and business partnership programs
• Cross-Functional Collaboration
• Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing
• Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpoints
• Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders

Qualifications

• Exceptional written communication skills with a keen eye for detail, quality, and brand voice
• Strong understanding of SEO principles — including traditional search and AI-generated search results — and how content strategy intersects with them
• Creative thinker with the ability to generate compelling content ideas and execute them at scale
• Proven relationship-builder with experience developing content or business partnerships
• Self-motivated and highly organized, with the ability to manage multiple projects and deadlines simultaneously
• Comfortable working both independently and collaboratively within a team structure
• Data-informed mindset — able to interpret content performance metrics and adjust strategy accordingly
• Resourceful and proactive, with a track record of identifying and acting on new opportunities
• Passionate about staying current with digital marketing, content trends, and the evolving search landscape
• Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
• Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
• Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• Experience with content management systems (CMS) and basic HTML knowledge preferred
• Experience in partnership development, media relations, or business development a strong plus
• Familiarity with AI search tools and how they surface and prioritize content preferred
• Portfolio of written content work required