Digital Marketing Content Specialist

Duties & Responsibilities

• Obtain an understanding of the Loftware brand and the corporate messaging, as well as important storylines, customer challenges, solution benefits and brand differentiators
• Drive a strong “digital-first” approach – producing content such as videos/scripts, social reels, podcasts, vlogs, etc.
• Develop and implement social media plan and reporting aligned to marketing and communications strategy, and create posts/media content to support marketing initiatives
• Manage company webinar program including briefs, pre-webinar materials and prep, coordinating webinar recordings, and post webinar promotion
• Contribute to campaign content (e.g. blogs, whitepapers, customer stories, videos, podcasts, webpages)
• Help to research, develop and distribute customer surveys as needed
• Other communications support as required, e.g. internal communications and announcements, sharing marketing content company-wide

Qualifications

• Bachelor's degree required in Marketing, Communications or related field
• 1-2 years relevant work experience in B2B/tech/SaaS industry
• Strong written and oral skills
• Demonstrated ability working within multi-functional teams as a key collaborator
• Experience developing compelling content (blog, social, reports)
• Outstanding organizational skills and ability to hit aggressive deadlines
• Project Management and calendar planning skills
• LinkedIn, Hootsuite, YouTube experience desired
• Familiarity with design and editing software (Adobe Suite, Canva) preferred
• Zoom, Teams, Salesforce, Asana, Marketo, Sharepoint experience is a plus