Digital Marketing Specialist II

About the role

The Digital Marketing Specialist II requires expanded knowledge and broader organizational capabilities in Digital Marketing job skills. Works across teams to find creative solutions to moderately complex challenges. May provide informal guidance to new colleagues.

Responsibilities

• Formulates and begins to execute digital marketing strategies with improved alignment to business goals.
• Optimizes digital marketing campaigns, enhancing performance across varied channels.
• Interprets data from campaigns, drawing conclusions on performance and effectiveness.
• Engages actively with stakeholders, ensuring detailed requirement gathering and cohesive brand messaging.
• Oversees website content and its management, paying attention to user experience and SEO optimization.
• Adapts to digital marketing trends, tools, and best practices, ensuring intermediate-level understanding and application.
• Communicates digital marketing plans and preliminary results effectively to stakeholders.
• Undertakes competitor analysis and market research, recognizing nuanced opportunities and threats.

Requirements

• Minimum Experience: 2+ years
• Minimum Education: Bachelor's Degree