Marketing Specialist
About the role
The Marketing Specialist is responsible for supporting the implementation of marketing strategies and activities for our energy efficiency efforts with utility and government clients in Illinois. Each day we help our clients and communities use less energy, save money and help the environment through the development, implementation and refinement of sound marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will report to the Marketing Manager and interface closely with graphic design, program managers, operations, outreach teams, clients, and vendor partners. In this role you will be responsible for the project management and writing of marketing communications for residential energy efficiency programs through email marketing, collateral and print production deliverables. This individual will be responsible for proofing materials for program accuracy and brand compliance, monitoring campaign performance and preparing status reports and supporting presentation for client meetings and events.
Responsibilities
- Embrace and operate within our core values.
- Work directly with the Marketing Manager and client to implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
- Work with the client and subcontractors to develop on- and offline-marketing materials including website content, print materials, email communications, brochures, etc.
- Own the development and delivery of written reports and project updates in client-facing meetings and with vendor partners (may be virtual or in-person).
- Proof materials for program accuracy and brand compliance.
- Monitor campaign performance and prepare status reports and supporting presentations for client meetings and events.