Digital Marketing Specialist II

About Us

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.

Responsibilities

• Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads.
• Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices.
• Analyze campaign performance and provide actionable insights that inform weekly optimization plans.
• Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities.
• Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments.
• Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions.
• Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations.
• Collaborate with cross-functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives.
• Document processes and contribute to workflow improvements that increase team efficiency and scalability.
• Serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks.

Qualities We Value

• Data-Driven - Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover impactful customer and/or financial insights.
• Analytical - Your strong quantitative skills lend to creative and effective problem solving. You should be familiar with big data and how to make sense of it.
• Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things.
• Team Player - You work with multiple individuals to complete a task or achieve a goal. You bring people along with you and they trust you with substantial budgets. You are willing to evolve your point of view to align with changing business climate, technical methods, and team needs.

Requirements

• Bachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social media.
• Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms.
• In-depth understanding of Paid Search campaign management and optimization practices.
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation.
• Proven experience in a data-driven marketing environment.
• Demonstrated understanding of SEM best practices and tactics for driving growth.

Nice to Have

• Experience with CTV and/or mobile app marketing.
• Certifications for: Google Ads, Bing Ads/Microsoft Advertising, Apple Search Ads.
• Technical skills related to Data/SQL.

Seeking Candidates in: Chicago, Illinois

Benefits

• Career growth – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential.
• Excellent benefits – We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage.
• 401(k) with match and immediate vesting.
• Comprehensive leave policies to meet your needs in creating space for life.
• Flexible PTO policy and outstanding work/life balance.
• UberEats weekly lunch stipend for in-office days.
• Udemy License and Personal Learning Budget for professional and personal growth.
• Annual parking stipend.
• Opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Employee Resource Groups, allyship learning resources, and active inclusion initiatives.
• Employee programs such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.
• Wellness program supporting physical and mental wellbeing through events, initiatives, and resources.

A workplace recognized as CityLights award winner by 1871, 2026 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.

Pay

Compensation in Illinois: Depending on your skillset and experience, you can expect your base salary to be between $62,560 - $78,200 as well as a discretionary bonus, and leading total rewards package.