Country Manager (US)

About the role

Fonio builds AI phone agents, plus WhatsApp, chat and email assistants, for small and medium-sized businesses. The company has 10,000+ customers and grew from $1M to $10M ARR in under 12 months, now expanding across Europe, Brazil and the US. The culture emphasizes ownership, direct feedback, few meetings and no politics — you run your area like it's your company. This role is based in New York, full-time, reporting to the CCO.

The US is the next big market. As Country Manager, you own the commercial P&L for the US, build the sales team, set the go-to-market strategy and turn Fonio into a market leader for SMBs across the country. You start with a clean slate in a huge market, backed by a product with proven traction in Europe. You'll build the team from the first hires and scale it quickly as the market takes off. Most of your time goes to sales; you also own marketing and demand generation for the US, so you need to be strong across both.

Responsibilities

• Own the US commercial P&L: revenue, margins and growth targets.
• Define and run the US go-to-market strategy, from positioning and pricing to channels and sales motion.
• Hire, lead and develop a high-performing sales team, and scale it quickly through 2027 and beyond.
• Build a repeatable sales engine for the SMB segment, with clear processes, targets and rhythms.
• Lead US marketing and demand generation, working with sales to drive pipeline.
• Work with Product to adapt the offering to the needs of US customers.
• Work with central teams on partnerships, sales enablement and onboarding for the US team.
• Report on performance and represent the US market in leadership decisions.

Requirements

• Led a sales organisation of around 40 people, ready to lead a bigger one.
• Expert in selling SaaS to SMBs; know what a high-velocity sales motion takes.
• Strong understanding of marketing and demand generation, and how they work with sales.
• Owned a P&L, or a commercial target at a comparable level.
• Act like a founder: take ownership, move fast, solve problems yourself, persist when it's hard.
• Strong leader who attracts and develops talented people.
• Fluent in English and comfortable with regular travel to Vienna.

Nice to have

• Launched a European SaaS product in the US.
• Founded a company before.

Benefits

• Full ownership of a market with huge potential.
• Direct line to the leadership team.
• Team of ambitious people, many of them former founders.

Pay

Salary: $300k – $350k base, plus equity.