Business Development Manager, Club Sales

About the role

The Business Development Manager, Club Sales for Precor China is responsible for developing, managing, and growing strategic customer relationships for Indoor Cycling (STAGES) business opportunities. This role focuses on driving long-term business growth by understanding customer needs, delivering value-added solutions, and ensuring an exceptional customer experience to win STAGES opportunities and deliver sales results. You will increase brand awareness and expand the indoor cycling category to scale market share. Ideal for a sales leader with experience in the fitness/indoor cycling industry who thinks strategically, takes initiative, and thrives in a fast-paced environment.

Responsibilities

• Manage and grow a portfolio of strategic key accounts/customers to achieve STAGES sales and profitability targets.
• Develop and maintain a clear, actionable business plan outlining activities, time allocation, and consistent processes to achieve revenue and profitability goals.
• Create budgeting and sales forecasting processes.
• Maintain accurate account records and sales pipeline updates in SFDC.
• Develop and maintain strong relationships with top existing indoor cycling operators such as Super Monkey, Lefit, and Savage to drive further STAGES sales.
• Understand customers’ business objectives and identify opportunities to expand partnerships.
• Lead commercial discussions, including proposals, contract negotiations, and pricing.
• Coordinate with the internal club sales team to implement STAGES solutions and maximize account value.
• Coordinate with internal functional teams to ensure seamless project execution.
• Follow up on all sales leads and customer inquiries in a timely, professional, and accurate manner.
• Prepare and present sales proposals and tenders, including price quotations, credit terms, delivery, service, and leasing options.
• Implement joint key account strategies with partners to develop incremental business within key markets.
• Successfully deliver forecasted sales and profitability in line with agreed targets.
• Collect and analyze market data, monitor market trends, competitor activities, and customer feedback to support business strategy.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a relevant field.
• 7+ years of B2B selling or business development in a fitness environment.
• Demonstrated success in exceeding sales targets using a consultative, solutions-focused approach.
• Excellent negotiation, communication, interpersonal, and organizational skills.
• Strong leadership skills with the ability to inspire performance in sales teams.
• Proven ability to drive the sales process from plan to close.
• Strong business sense and cycling industry expertise.
• Willingness to travel as required.

Preferred Qualifications

• Comprehensive knowledge of both Precor and competitors' products and services.
• Master’s degree in Business Administration or related field.
• Multi-lingual – English and one other language.