Brand Director, Health, Wellness, Supplements DTC

Key Responsibilities

• Develop and execute a compelling brand strategy that differentiates SuperOrdinary’s supplement brands in a crowded market, with a focus on digital-first and social commerce channels.
• Oversee the DTC e-commerce strategy, optimizing the customer journey from discovery to purchase and retention.
• Collaborate with R&D and product partners to identify market trends (e.g., metabolic health, gut wellness, cognitive support) and launch new products that meet consumer needs.
• Develop compelling content angles and product narratives that translate consumer insights into purchase-driving messaging across social, creator, and e-commerce channels.
• Partner with creative, digital marketing, operations, and sales teams to ensure cohesive brand messaging and execution across all touchpoints.
• Set KPIs, analyze campaign and sales data, and iterate strategies to maximize ROI and brand equity.
• Foster a loyal customer community through engaging content, education, and customer support initiatives.

Qualifications

• 5+ years of brand management experience in CPG, supplements, wellness, or related categories, with a strong e-commerce focus.
• Demonstrated success building a brand that achieved significant traction on TikTok.
• Deep understanding of digital marketing, influencer strategy, and social commerce best practices.
• Experience launching and scaling DTC brands, with a data-driven approach to growth.
• Strong leadership, communication, and project management skills.
• Passion for wellness, innovation, and consumer trends.

Based in or willing to relocate to Los Angeles, CA.

Total compensation includes comprehensive benefits packages (100% paid medical, dental, vision, plus 401k and flexible PTO).