Senior Brand Manager - DTC

About the role

Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands. This is a high-ownership commercial role: you will own the end-to-end brand experience — merchandising, growth, profitability, sales mix, and attach rate. The Senior Brand Manager will act as the connective tissue across Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work.

Responsibilities

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
• Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win.
• Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace.
• Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel.
• Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising.
• Read test results with discipline, draw clear conclusions, and scale what works.
• Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention).
• Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving.
• Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments.
• Own how each brand shows up in the world — visually, editorially, and competitively.
• Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

Qualifications

• 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility.
• Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution.
• Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase.
• Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions.
• Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product.
• Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners.
• Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs.
• Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders.
• Bias toward action and experimentation, balanced by sound judgment on what's worth testing.
• Shopify experience a plus; background in mattress, furniture, or home categories a plus.

What We Offer

• Competitive salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• "Take what you need" PTO
• Wellness benefits
• A FREE MATTRESS plus an awesome Friends and Family discount!