Senior Brand Manager

Responsibilities

• Lead top-of-funnel growth initiatives that expand brand reach and drive new customer acquisition across influencer partnerships, brand collaborations, podcasts, newsletters, YouTube, and out-of-home advertising
• Identify and activate culturally relevant creators, platforms, partnerships, and moments that strengthen brand awareness and relevance
• Recruit, onboard, negotiate with, and manage high-performing creators, influencers, agencies, and strategic partners
• Develop and own creative briefs that drive consistent, high-quality, on-brand partner and creator content
• Collaborate cross-functionally to amplify partnerships and key brand moments across organic, paid, earned, and partner distribution channels
• Help shape brand storytelling, messaging, and positioning across campaigns and consumer touchpoints
• Maintain a high bar for creative excellence and provide feedback on partner, creator, and campaign content
• Partner closely with the broader marketing team to create, test, and scale high-performing content, including UGC and creator-led assets, that drives both brand awareness and revenue

Qualifications

• 4+ years of experience in brand marketing or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking)
• Strong taste and judgment - you know what’s relevant
• Proven experience building partnerships and/or affiliate programs that drive measurable growth
• Deep understanding of creator ecosystems and what makes collaborations actually work
• Excellent communication and relationship-building skills (you can close, manage, and retain partners)
• Ability to move fast and operate with high ownership in a lean environment
• Strong organizational skills: timelines, deliverables, approvals, and partner management
• Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat