Senior Brand Manager

Responsibilities

• Portfolio Management
• Develop product portfolio strategy and 3 Year Innovation Pipeline
• Lead the cross functional team in the new product development process
• Lead the go-to-market process for product innovation
• Manage product portfolio budget
• Prepare and present annual business review for executive leadership
• Attend sales calls and participate in selling at the customer level
• Identify research needs to inform decision making
• Manage the creative development process with internal teams and external agencies
• Collaborate with customer marketing and sales to define and deliver customer specific programs
• Develop annual marketing plans for alignment with senior stakeholders
• Present and defend plans to executive leadership
• Execute and evaluate marketing programs (advertising and consumer promotions)
• Manage and lead the go-to-market process for product innovation
• Provide business and team leadership in a fast-paced environment
• Train and develop direct reports for promotion and individual growth
• Hire, develop and manage performance of team
• Create an inclusive environment that embraces our values and purpose

Qualifications

• MBA Degree preferred + 5-7 years Brand Management experience
• Experience working in a leading Consumer Packaged Goods company
• Proven ability to develop and utilize all elements of the marketing mix to drive business in high growth environment
• Ability to lead multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions
• Proven track record of leading and influencing internal and external partners, including senior stakeholders
• Budget management experience
• Excellent written communication skills and solid presentation skills
• Highly proficient in Microsoft Excel and PowerPoint
• Experience working with co-packing or co-manufacturing partners
• Experience in new product development
• Experience working in an international corporate environment, a plus