Senior Brand Manager

Responsibilities

• Lead retail marketing strategy and execution, acting as a strategic brand and business owner across Walmart, Amazon, and other key retail partnerships.
• Take ownership of a group of retail media partner relationships, operating with a high degree of autonomy.
• Develop, execute, and optimize retail media network strategies, and act as the dedicated lead for select retail media partners.
• Own annual retail marketing plans, including strategic objectives, investment levels, KPIs, and performance measurement.
• Drive business growth by translating brand strategies into high-impact omnichannel retail marketing objectives.
• Partner with Brand teams to ensure cohesive brand storytelling and activation across channels and retailers.
• Analyze performance data, consumer insights, and retailer trends to identify opportunities, recommend optimizations, and inform future strategies.
• Manage and optimize retail marketing spend to maximize ROI and achieve volume, profit, and market share objectives.
• Serve as a strategic thought leader on retail media networks, emerging capabilities, and best practices, sharing insights across cross-functional teams.
• Collaborate cross-functionally with Sales, Finance, Digital Content, and agency partners to deliver integrated omnichannel plans and strong business results.
• Prepare and present retail marketing business updates, strategic recommendations, and performance readouts to senior leadership.
• Lead cross-functional teams for key initiatives, ensuring alignment, accountability, and on-time delivery.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing management or CPG brand management with a passion for the digital landscape.
• Experience with digital advertising, SEO, SEM, and programmatic media planning, execution, optimization, and analysis.
• Demonstrated experience developing and leading retail media and/or shopper marketing strategies.
• Strong strategic and analytical capabilities, with experience using data to drive decisions and performance.
• Solid business acumen, with experience managing budgets and delivering against business objectives.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Proficiency in Microsoft Word, Excel, and PowerPoint.