Senior Brand Manager

Gruma Corporation is seeking a Senior Brand Manager to lead the overall strategy, performance, and execution of the Mission Tortillas brand—the largest tortilla brand in the US.

About the Role

This role sets long-term brand strategy in partnership with leadership and translates insights into actionable plans that drive sustainable growth. As the steward of the company’s most critical brand, you will partner closely with cross-functional leadership, including Marketing, Sales, R&D, Procurement, and QA, as well as external agency partners to deliver cohesive brand leadership across innovation, portfolio strategy, communication, and commercialization. You will also collaborate with the Associate Brand Manager supporting Mission Chips to ensure strategic alignment across the broader Mission branded portfolio.

Responsibilities

• Own the overall Mission Tortillas brand strategy, including long-range vision, annual plans, and in-market execution.
• Lead brand positioning, portfolio architecture, and messaging to drive relevance and growth across consumers and customers.
• Serve as the primary brand lead across cross-functional teams, ensuring alignment from strategy through execution.
• Set innovation strategy and pipeline priorities for the Mission Tortillas brand, in the context of the entire portfolio of Mission US brands.
• Partner with R&D, Insights, Manufacturing, and Operations to develop, test, and commercialize new products.
• Manage the full product lifecycle from concept to launch through the Stage Gate process, including packaging, pricing, promotion, and distribution strategies.
• Translate brand strategy into integrated marketing plans across media, retail, digital, and shopper marketing.
• Lead development and execution of national campaigns aligned to key seasonal occasions, consumer insights, and innovation launches.
• Oversee media strategy and agency execution to ensure effective allocation of investment and delivery against business objectives.
• Partner closely with Guerrero’s Brand Manager to align reporting and briefing while ensuring clear, complementary brand positioning.
• Manage the assigned Marketing budget effectively to maximize ROI and achieve business objectives.
• Lead analysis of Mission, category, and consumer performance using syndicated data, external resources, and internal reporting.
• Translate data into clear business insights that inform strategic and tactical decisions.
• Drive continuous improvement of marketing execution through post-campaign analysis, identifying best practices, learnings, and scalability opportunities.
• Provide analytical insights to enable decision-making, including in-market programs and innovation, to measure effectiveness and inform future recommendations.
• Partner with Sales, Insights, Trade Marketing, Procurement, and Operations to drive strong execution and commercialization.
• Lead agency partners to deliver best-in-class brand building and communication.
• Influence senior leadership through clear storytelling, strategic thinking, and strong business recommendations.

Requirements

• Bachelor’s degree in marketing, business, or a related field is required; MBA strongly preferred.
• 7+ years of experience in brand management, ideally within a large CPG organization.
• Leadership and team management experience, with the ability to inspire a marketing team.
• Demonstrated experience owning brand strategy, performance management, and cross-functional leadership.
• Strong analytical capabilities with the ability to translate data into actionable strategies.
• Proven ability to lead agencies and influence senior stakeholders.
• Excellent communication and presentation skills, with experience developing compelling insights-driven materials.
• Proven ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Strong project management skills and experience coordinating cross-functional initiatives and vendor partners.
• Strategic thinker with the ability to balance high-level insights development with hands-on execution.

Schedule

This is a 100% onsite position with up to 10% travel required.