Senior Brand Manager

Responsibilities

• Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams
• Partner with game development leadership to shape campaign strategy across sets, features, and key moments
• Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies
• Ensure campaigns reinforce a cohesive brand identity, tone, and player promise
• Partner with product, communications, social, and community teams to align on campaign narratives, publishing priorities, and evergreen programs
• Collaborate with insights to inform strategy and global publishing decisions
• Lead and support Regional Brand Leads through campaign cycles, ensuring global alignment and effective local execution
• Provide strategic direction to guide creative development with a consistent tone, voice, and narrative
• Translate insights into clear creative briefs and campaign strategies
• Manage brand marketing budgets and execution, ensuring delivery on time and on budget
• Stay connected to players, culture, and the competitive landscape to inform brand direction

Requirements

• 6+ years of experience in brand strategy, product marketing, publishing, or equivalent roles
• Experience leading integrated go-to-market campaigns from strategy through execution and measurement
• Strong understanding of growth and performance marketing, with the ability to connect brand strategy to business outcomes
• Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions
• Strong strategic thinking, with experience translating insights into plans, briefs, and campaign direction
• Experience working with gaming audiences, ideally within live-service or strategy-driven genres
• Excellent communication skills, with experience aligning diverse stakeholders
• Strong organizational and project management skills, managing complex timelines and dependencies

Qualifications

• Familiarity with TFT, Riot IP, and the strategy or live-service game landscape
• Experience working with game development teams and understanding development cycles
• Experience with media planning, user acquisition, or channel strategy within full-funnel campaigns
• Experience managing campaigns across PC, mobile, and console
• Strong awareness of digital culture and player communities
• Passion for games across PC, mobile, and/or console

Benefits

Base salary range between $149,800.00 - $208,400.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO.