Senior Brand Manager

About the role

This role will lead innovation and brand building initiatives across North America for the Huggies® Baby Wipes portfolio. You will help deliver better care for billions of people around the world by leading the development of the 3–5 year strategic innovation plan, managing the Brand Growth & Innovation Brand Manager, and influencing cross-functional partners in a matrix organization.

Responsibilities

• Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market.
• Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon.
• Develop the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and an evolving regulatory environment.
• Create and refine foundational brand tools, including Brand Architecture, Brand Segmentation, and Demand Spaces.
• Coordinate Huggies North America Baby Wipes brand strategies and priorities with adjacent categories.
• Collaborate with Global teams to drive scale and consistency of front-end innovation development.
• Inform the long-term capabilities needed to continue to expand share leadership in the category, grounded in consumer needs.
• Deliver business objectives for the brand including net sales, operating profit, gross margin, and market share, leveraging full P&L levers.
• Apply understanding of distribution, pricing, shelving, and merchandising (DPSM) to deliver best-in-class execution and growth, with focus on specific channel and customer dynamics.
• Explore business model innovation including import/export of winning innovation across the enterprise, agile concept and prototyping approaches, and digital test market leadership through established ecommerce channels.

About Us

Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, Kimberly-Clark Professional®—you already know our legendary brands. At Kimberly-Clark, you’ll join a team committed to driving innovation, growth, and impact. We’re founded on more than 150 years of market leadership and are always looking for new and better ways to perform. Led by purpose and driven by you, we create Better Care for a Better World.

About You

You perform at the highest level and appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we explore new ideas on how, when, and where we can best achieve results. We offer Flex That Works: flexible hybrid arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

Qualifications

• Bachelor’s degree in business or marketing; Master’s/MBA with a concentration in Marketing preferred.
• At least 10 years of marketing experience with brand management in B2B and CPG companies.
• Direct experience across multiple business functions including manufacturing, product & technology development, and product supply.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
• Experience with brand positioning and brand strategy development.
• Concept and brief writing for both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization, driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners on long-term projects.
• Willingness to travel 10–20% of the time.

Pay

Salary range: $173,400 – $214,200 USD (base pay; actual pay will depend on location, role, skills, performance, and experience).