Senior Brand Manager

About Us

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

About the Role

The Brand & Creative team plays a pivotal role responsible for evolving Palo Alto Networks’ brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security. Reporting into the Brand Director, this Brand Manager will drive the flawless execution of the global brand and creative strategy, shaping perception, building durable brand equity, and amplifying the company’s platform vision across all audiences and touchpoints.

In this role, you will be responsible for the seamless execution of our global brand strategy, creative/campaign development, and brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks’ value as it continues its transformation from product-centric leader to unified, platform-driven innovator.

Responsibilities

• Leads the execution of global, innovative, and high-impact campaigns and programs by driving the work in partnership with teams and peers across Marketing.
• Acts as a big brand storyteller and tactical thinker, with deep expertise in campaign and creative development.
• Writes strategic briefs and collaborates effectively with teams across creative, media, Product Marketing, PR, Legal, Finance, and internal/external creative agencies.
• Ensures the voice of the customer is consistently heard and incorporated into brand and creative concepts.
• Ensures all brand messages effectively capture the Palo Alto Networks voice and drive brand equity.
• Influences stakeholders throughout the campaign development journey to ensure alignment and understanding of the campaign approach.
• Contributes to a team culture of highly creative and ambitious marketers.

Brand & Creative Strategy

• Drives the flawless execution of Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.
• Develops integrated campaign and creative strategies aligned with the company’s brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels.
• Executes on the full-year modern marketing plan.

Creative Excellence at Scale

• Partners with the internal Creative team to execute an AI-first creative strategy that balances bespoke, world-class craft with scalable, repeatable asset production.
• Leads the execution of creative strategy and production for integrated, 360-degree global campaigns, ensuring seamless consistency across awareness, consideration, and demand generation stages.
• Partners with Product Marketing, Media, Events, and Comms teams to develop strategically sound marketing briefs that drive the always-on creative development process.

Brand Governance & Integrity

• Ensures brand standards, visual systems, and tone of voice are executed flawlessly, enabling global teams to work with speed while maintaining brand integrity.

Thought Leadership & Executive Presence

• Leads the execution of Palo Alto Networks’ executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company’s position as a trusted authority.

Measurement & Impact

• Owns brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally.
• Leverages data, research, and insights to continuously refine campaign and creative development processes.
• Drives documented post-mortems after every major campaign launch to incorporate learnings into future work.

Qualifications

• 8-10+ years of brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media, and experiential within a leading technology environment.
• Proven ability to own campaign development, delivering on anticipated outcomes and shaping corporate and product narratives in creative, customer-first activations.
• Demonstrated understanding of brand-building principles and the consumer journey from awareness to consideration to demand generation.
• Outstanding creative judgment and comfort guiding creative teams independently.
• Proven analytical skills with experience extracting and interpreting campaign performance data.
• Excellent written, verbal communication, and organizational skills; ability to articulate brand messages clearly and compellingly.
• A "get things done" creative problem solver who thrives in ambiguity and continuously pushes the boundaries of traditional enterprise tech marketing.

Pay

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be within the annual range listed below. The offered compensation may also include restricted stock units and a bonus.

Benefits

A description of our employee benefits may be found here.