Senior Brand Manager

Overview

We are looking for a Senior Brand Manager to steward our "House of Brands." This role requires a strategic architect who can manage a diverse portfolio ranging from ultra-premium lifestyle lines to high-volume value staples.

Responsibilities

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand's identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility."
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.
• Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising.
• Proven ability to manage a "House of Brands" with multiple price points (Premium vs. Economy) simultaneously.
• Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.
• A strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD).
• The ability to travel frequently in our Maryland and Arizona markets.

Physical Requirements & Work Environment

This role requires prolonged periods sitting at a desk and working on a computer. Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required.