DTC Brand Strategist

Key Responsibilities

• Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results-focused.
• A dual-monitor setup is required (at least 8GB of RAM).
• Must have at least 25 MBPS internet speed.

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement

Pay

Competitive salary base

Schedule

Work schedule is in EST (Monday-Friday only)