Senior Director, DTC Marketing

Accountabilities

The Senior Director, DTC Marketing will lead the development and execution of a comprehensive consumer growth strategy, ensuring marketing efforts effectively support business expansion and customer acquisition goals. This role requires balancing strategic leadership with operational execution, using data-driven insights to optimize performance across the full customer journey.

Requirements

• 7+ years of marketing experience, including senior leadership experience in direct-to-consumer marketing roles.
• Proven experience developing and owning DTC strategies that drive measurable growth, acquisition, and conversion improvements.
• Strong expertise across consumer acquisition channels, including paid media, SEO, content, lifecycle marketing, social, and digital growth.
• Demonstrated ability to use analytics and performance metrics to identify opportunities, optimize investments, and guide decision-making.
• Experience managing external agencies and holding partners accountable to business outcomes.
• Strong cross-functional leadership skills with the ability to influence teams across Product, Data, Operations, and Clinical functions.
• Able to balance strategic thinking with hands-on execution in a fast-moving environment.
• Strong understanding of brand strategy and the ability to connect brand-building initiatives with performance outcomes.
• Excellent communication skills, with the ability to present insights, recommendations, and priorities to senior stakeholders.
• Experience in healthcare, digital health, consumer healthcare, or regulated industries is strongly preferred.
• Familiarity with healthcare marketing compliance considerations, including privacy requirements and responsible health communication practices, is a plus.

Benefits

• Competitive annual base salary range of $150,000-$200,000 depending on experience, qualifications, location, and market factors.
• Equity opportunity through stock options.
• Medical, dental, and vision insurance coverage.
• Long-term disability and life insurance benefits.
• Flexible Spending Account (FSA) and 401(k) program.
• Paid time off, 12 company holidays, holiday shutdown, and parental leave.
• Health and wellness stipend to support employee wellbeing.
• Home office reimbursement and cell phone/internet reimbursement.
• Professional development reimbursement opportunities.
• Flexible and supportive work environment focused on impact, growth, and collaboration.