Senior Director, DTC Marketing

About the role

Brightline is redefining pediatric behavioral health care and is seeking a marketing leader to accelerate this growth as we expand into new markets. The Senior Director of DTC Marketing will own the strategy, set priorities, and drive efforts that turn awareness into action.

Responsibilities

• Set and Own DTC Strategy
• Define Brightline's DTC marketing strategy, annual goals, and quarterly priorities.
• Identify and articulate the highest-impact opportunities across the DTC funnel.
• Develop the framework for how Brightline acquires, engages, and converts families across both digital and in-person touchpoints.
• Establish a playbook for new market entries and clinic openings from a DTC perspective.
• Track and report on DTC performance with a data-informed point of view.
• Lead Across Channels and Functions
• Drive strategy and results across all DTC marketing channels and workstreams.
• Manage and optimize the external paid media agency relationship.
• Lead DTC initiatives from ideation through execution.
• Shape Brand Expression in DTC Channels
• Translate Brightline's brand positioning into audience-relevant, channel-specific creative strategy.
• Partner with creative and content teams to raise the quality and cohesion of DTC marketing output.
• Drive Cross-Functional Alignment
• Build strong partnerships with the Contact Center, Product, Data, and Clinical teams.
• Represent DTC marketing in senior leadership conversations.
• Create a high-performance operating cadence with clear prioritization, fast decision-making, and tight feedback loops between strategy and execution.

Requirements

• 7+ years in marketing, preferably in digital health, direct-to-consumer healthcare, or a high-growth consumer health brand.
• Deep expertise in consumer acquisition and conversion marketing, with hands-on experience across paid media, content, SEO/GEO, and digital growth.
• Demonstrated track record of owning DTC marketing strategy and driving measurable growth outcomes.
• Experience leading through influence in cross-functional organizations.
• Familiarity with the regulatory and compliance landscape of healthcare marketing (HIPAA, health claims, sensitivity standards).

Qualifications

• Strong performance orientation: Data-driven, clear communication, and strategic thinking.
• Brand sensibility: Understanding the relationship between brand and performance.
• Strategic clarity: Ability to set direction and execute effectively.
• Collaborative leadership: Building trust and strong relationships across functions.
• Mission alignment: Passion for Brightline's mission and commitment to empathy and rigor.

Skills & Approach

• Performance orientation: Data-driven, clear communication, and strategic thinking.
• Brand sensibility: Understanding the relationship between brand and performance.
• Strategic clarity: Ability to set direction and execute effectively.
• Collaborative leadership: Building trust and strong relationships across functions.
• Mission alignment: Passion for Brightline's mission and commitment to empathy and rigor.

Benefits

At Brightline, we offer a comprehensive benefits package including medical, dental, vision, long-term disability, life insurance, flexible spending account, and 401(k). We also provide company holidays, holiday shutdown, paid time off, parental leave, health and wellness stipend, home office reimbursement, cell phone & internet reimbursement, and professional development reimbursement. Additionally, we offer stock options.