Senior Marketing Director

Key Responsibilities

• Lead all marketing strategy and execution across physical and digital products.
• Develop and own go-to-market plans for major product launches, including positioning, messaging, channel strategy, and timing.
• Establish and evolve brand voice, ensuring consistency across all customer touchpoints.
• Partner with internal stakeholders across product, creative, operations, legal, and business teams to support launch readiness and ongoing initiatives.
• Manage relationships with external partners and vendors to execute campaigns and creative deliverables.
• Analyze marketing performance across channels (e-commerce, paid media, social, email/CRM) to inform optimization and investment decisions.
• Build and oversee community-driven and grassroots marketing initiatives to strengthen customer loyalty and brand advocacy.
• Lead, mentor, and manage a team of marketing professionals and external resources responsible for day-to-day execution.

Requirements

• 7+ years of marketing experience within direct-to-consumer, e-commerce, or consumer-focused brands.
• Proven success leading product launches and integrated marketing campaigns.
• Strong analytical mindset with experience measuring performance, attribution, and ROI.
• Strategic yet hands-on leader who can operate effectively in a fast-paced, evolving environment.
• Excellent cross-functional communication and stakeholder management skills.
• Highly organized, adaptable, and comfortable managing ambiguity and shifting priorities.
• Experience executing creative, grassroots, or non-traditional marketing programs with limited budgets.