Senior Director, Marketing

Key Responsibilities

• Leading the development and execution of strategic marketing plans for the university, school, or division.
• Overseeing integrated marketing campaigns across digital, print, social media, web, advertising, influencer, and emerging platforms.
• Shaping institutional brand positioning, audience segmentation, journey mapping, and audience cultivation, acquisition, nurturing, conversion strategies.
• Directing the design, production, and implementation of marketing materials, campaign assets, web, and social content.
• Leveraging new technologies including AI to develop and drive innovative social media strategies, web, and digital engagement initiatives.
• Managing the recruitment, training, supervision, and professional development of marketing staff and leadership teams.
• Establishing departmental priorities, conduct performance evaluations, and oversee staff accountability and growth.
• Leading the planning, administration, and oversight of assigned budgets and financial resources.
• Building and maintaining strong relationships with media outlets, corporate partners, government stakeholders, and professional organizations.
• Serving as a university marketing subject matter expert both internally and externally, educating stakeholders, and establishing KPIs and dashboards.
• Overseeing external vendors, agencies, and contractors to ensure quality, consistency, and strategic alignment.
• Participating in institutional strategic planning and organizational initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or a related field.
• Seven (7) years of professional experience in marketing.
• Five (5) years of progressively responsible leadership or management experience.
• Strong knowledge of digital marketing, social media, internet marketing, blogs, influencer marketing, and web analytics.
• Exceptional written, verbal, and presentation communication skills.
• Expertise in marketing strategy, advertising, and brand management.
• Strong leadership, organizational, analytical, and creative problem-solving abilities.
• Experience managing budgets, personnel, and multiple concurrent projects.
• Ability to build meaningful relationships with internal and external stakeholders and to build bridges across teams, departments, schools and the university.
• Proficiency in Microsoft Office, social listening software, AI editing tools, and database management tools.