Senior Director, Marketing

General Scope and Summary

Gamida-Cell Inc., an Ayrmid Pharma Ltd. company, is undergoing a period of transformational growth focused on commercializing novel treatments for rare, specialty, and oncological diseases with high unmet need. In support of this evolution, Gamida-Cell is seeking to bring people into the company who have a passion for both helping patients and building corporate capabilities. Are you ready to assist us on that journey? Join us and be instrumental in our growth!

Roles and Responsibilities

• Participate as a senior member of the US Commercial team and contribute novel ideas and approaches to help build cutting-edge commercial programs and inform enterprise-level strategic planning.
• Lead development and execution of integrated strategic marketing plans for marketed products and future commercial opportunities.
• Own the brand vision, value proposition, positioning, branding elements, marketing messages and strategy.
• Develop and execute long-term brand strategies, lifecycle management plans, and portfolio optimization initiatives.
• Serve as an expert in disease state, treatment landscape, customer needs, and market dynamics across hematology, oncology, cell therapy, and transplantation markets.
• Translate customer insights, market intelligence, competitive dynamics, and business analytics into commercial strategies that drive growth and market leadership.
• Lead omnichannel customer engagement strategies across healthcare professionals, transplant centers, patients, caregivers, and account stakeholders.
• Develop and execute optimal promotional and omnichannel plans, and other activities to compliantly communicate brand and disease messages within organizational, regulatory, medical, legal, and ethical boundaries.
• Drive launch readiness planning and commercialization activities for new products, indications, and strategic growth initiatives.
• Build strong brand differentiation rooted in customer insights, market access realities, and key adoption drivers.
• Lead relationships with agencies of record, consultants, market research partners, advocacy organizations, and other external vendors.
• Ensure development and implementation of high-quality promotional materials and educational resources for healthcare professionals and patients.
• Collaborate with field leadership to support execution excellence, message pull-through, and customer engagement effectiveness.
• Lead cross-functional brand planning processes, strategic business reviews, and long-range commercial planning initiatives in close collaboration with Medical Affairs, Market Access, Gamida Cell Assist, and Advocacy Teams.
• Own marketing budget management, resource allocation, forecasting, and financial planning activities.
• Establish key performance indicators (KPIs) and measurement frameworks to evaluate marketing effectiveness, customer engagement, and return on investment.
• Monitor business performance and recommend strategic adjustments to accelerate growth and optimize resource utilization.
• Present strategic recommendations, business performance updates, and commercial insights to Executive Leadership.
• Lead, mentor, and develop marketing team members while fostering a culture of innovation, accountability, collaboration, and continuous improvement.
• Represent the company at industry conferences, medical congresses, advisory boards, customer meetings, and professional forums.
• Support strategic partnerships, patient advocacy engagement, and corporate initiatives that advance organizational objectives.
• Travel as required. Occasional evening and weekend travel for congresses, advisory boards, planning meetings, and customer engagements.

Experience, Education and Specialized Knowledge and Skills

• Bachelor’s degree required in Marketing, Business, Life Sciences, Healthcare, or a related discipline.
• MBA, PharmD, MS, MPH, or other advanced degree preferred.
• Minimum of 12+ years of progressive pharmaceutical or biotechnology commercial experience.
• Minimum of 5 years of strategic marketing leadership experience with increasing levels of responsibility.
• Demonstrated success launching and commercializing specialty pharmaceutical, biotechnology, or cell therapy products in the United States.
• Deep understanding of U.S. healthcare markets, reimbursement environments, and customer decision-making processes.
• Experience in hematology, oncology, cell therapy, transplantation, rare disease, and/or buy-and-bill therapeutic markets strongly preferred.
• Proven experience leading cross-functional teams and enterprise-wide strategic initiatives.
• Experience managing multi-million-dollar marketing budgets and agency partnerships.
• Strategic thinker with demonstrated ability to develop and execute long-term commercial strategies.
• Strong commercial acumen and understanding of pharmaceutical and biotechnology market dynamics.
• Customer-centric leader with deep expertise in customer engagement and experience optimization.
• Outstanding communication, presentation, and executive influencing capabilities.
• Strong analytical and data-driven decision-making skills.
• Demonstrated ability to lead through ambiguity and organizational complexity.
• Proven cross-functional leadership and stakeholder management capabilities.
• Financial management expertise including budgeting, forecasting, and resource allocation.
• Innovative, adaptable, and results-oriented leader.
• Strong coaching, mentoring, and talent development skills.
• Demonstrated characteristics of collaboration, accountability, resilience, adaptability, and problem solving.
• Commitment to compliance, ethics, and patient-focused decision-making.