Senior Director, Marketing

About the Role

We are hiring a Senior Director, Marketing to own the entire marketing function, including demand generation, product marketing, and communications/events. This role is accountable for pipeline contribution, market narrative, and the marketing budget. The team consists of seven people across the US and UK. You will set the direction, align marketing with commercial goals, and collaborate closely with (Re)Insurance Sales and Broker Sales leaders as one go-to-market unit. The role is based in London or New York, with regular travel across the US and Europe.

Responsibilities

• Own and lead the full marketing function: demand generation, product marketing, and communications/events, including the team and budget across the US and UK.
• Develop and execute a clear marketing plan, connecting marketing efforts to commercial goals.
• Own and report on marketing’s contribution to pipeline, ensuring consistency and trust with sales leadership and the board.
• Manage the function using metrics: pipeline sourced and influenced, conversion rates, cost per opportunity, and program ROI.
• Refresh and maintain positioning and messaging for a technical analytics product, ensuring a consistent narrative across marketing, sales, and product.
• Manage and defend the full marketing budget, making allocation trade-offs and reallocating based on evidence of return.
• Lead, coach, and retain a high-performing team, setting clear expectations and shaping team structure.
• Build a stronger share of voice in cyber risk analytics across insurance and reinsurance media, analysts, and industry events.
• Run marketing across US and European markets, adapting global messages as needed and managing a geographically split team.
• Partner closely with Sales and Product, operating as one go-to-market unit with (Re)Insurance Sales and Broker Sales leaders.

Requirements

• Proven marketing leadership across demand generation, product marketing, and communications/events, with experience managing a team of comparable size and seniority.
• Experience setting marketing plans, allocating budgets, and being held accountable for pipeline contribution.
• Background in marketing complex software, data, or analytics to large enterprise buyers in a B2B SaaS or analytics business, with long sales cycles and high ACVs.
• Understanding of how marketing creates and accelerates enterprise pipeline.
• International experience, including running marketing across US and European markets and managing a geographically distributed team.
• Budget ownership experience, including making trade-offs between headcount, programs, brand, and events, and evidencing return.
• Metrics-oriented approach, with comfort being inspected on funnel numbers and coaching the team against them.
• Strong product marketing judgment, able to shape positioning and messaging for technical products and maintain narrative consistency.
• Commercial accountability, with a willingness to own pipeline numbers and participate in forecast reviews.
• Executive credibility, with the ability to articulate commercial arguments and carry the company story.
• High accountability in people leadership, setting clear expectations, giving direct feedback, and raising the bar for the team.
• Strong editorial judgment and taste, ensuring differentiated and market-resonant content.
• Ability to partner with Sales and Product, with low ego and high candor.
• Willingness to travel regularly across the US and Europe.

Qualifications

• Experience marketing into insurance, reinsurance, or financial services (carriers, reinsurers, brokers, MGAs, Lloyd's market, banks, or asset managers) is a strong plus.
• Experience with account-based marketing into named accounts alongside a direct enterprise sales team.
• Track record of building or raising a brand in a category that needed defining.
• Experience running flagship industry events, executive speaking programs, and judging event ROI.
• Analyst and media relations experience, with comfort in thought leadership built on proprietary data.
• Experience scaling a marketing function through significant growth expectations.
• Comfort in a fast-moving, AI-enabled commercial function, including AI-assisted content production and automated reporting.

AI Fluency at CyberCube

AI is reshaping how work gets done across every function at CyberCube. We value candidates who are curious about AI, eager to learn, and thoughtful about applying AI tools to work more effectively. AI fluency is part of how we assess every role in our hiring process.

Don't tick every box? Apply anyway. Research shows the best candidates rarely match a job description point for point. If you're excited about this role and believe you could make an impact, we'd love to hear from you, even if your experience doesn't line up perfectly with everything listed above.

CyberCube Analytics, Inc. and CyberCube Analytics Europe Limited is an equal opportunity employer. We don’t tolerate discrimination against age, gender, gender identity, gender expression, sexual orientation, race, color, nationality, ethnicity, religion, disability, veteran status, protected genetic information, or political affiliation.