Senior Marketing Director

About the role

We are seeking a Senior Director of Marketing to lead the strategic and tactical execution of a new product entering a new market. This role requires a deep understanding of both the technical aspects of our database products and the broader market dynamics.

Responsibilities

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, including shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Develop FairCom's brand and voice, ensuring alignment across departments, content, and all customer touchpoints.
• Seamlessly pivot from high-level positioning to hands-on lead generation and funnel management.

Requirements

• 7+ years of marketing leadership experience supporting disciplined expansion into new markets or product categories within an established business.
• 5+ years of technical B2B experience.
• Bachelor's Degree from an accredited institution in Marketing or a related field.
• Proven people leadership, with experience building, managing, and developing high-performing marketing teams while fostering strong engagement and aligning cross-functional stakeholders to deliver business results.
• Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Knowledge of program and project management methodology is required to drive early-stage planning and cross-functional execution.
• Strong track record that shows successful go-to-market strategies and programs with measurable impacts on revenue contribution.
• Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.

Position Preferences

• Technical fluency strongly preferred, ideally a CS or similar technical degree with 10 years transitioning into marketing leadership; alternatively, deep marketing experience within a database or data infrastructure company.
• Master of Business Administration or other advanced Marketing/Technical education a plus.
• Conversant in digital marketing channels and tools (e.g., Google Ads, HubSpot).
• Experience with FairCom DB, RTG, EDGE, IoT/IIoT, or competitors such as Litmus, Ignition, Influx, EnterpriseDB, MariaDB, etc.

Benefits

• Empowered, Agile Teams
• Flexible Work-Life Balance
• Generous Time Off
• Benefit from a supportive environment where long-tenured colleagues share their expertise, fostering a culture of continuous learning and development
• Rewarding Compensation
• Comprehensive Well-being Support
• Thrive Together
• Fuel Your Focus
• Convenient Commute