Senior Director of Growth Marketing (DTC & Marketplace)

WHO WE ARE

LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We are a results-only organization revolutionizing the home services industry through a tech-enabled marketplace.

We are looking for a "get it done" leader to join our team. LoadUp is among Inc.’s list of the 5000 Fastest-Growing companies and a certified Great Place to Work® for six years in a row (2019 - 2025).

OUR CORE BELIEFS

• Action Over Words – We don't care about "pretty" marketing; we care about intentional actions that drive revenue.
• Own It – You are responsible for your performance and the demand gen targets you commit to.
• Live in Truth – Call it like it is. No sugar-coating results or data.
• Build to Last – We play the long game. We value tenure and leaders who stay to see their strategies succeed.

ABOUT THE ROLE

LoadUp is redefining the tech-enabled home services marketplace. We are seeking a Senior Director of Growth Marketing who marries high-level growth strategy with a deep, tactical understanding of performance marketing.

This is a high-impact, autonomous role for a growth architect who thrives on building scalable DTC engines. You won’t just sit in high-level strategy meetings—you will own our digital marketing ecosystem, optimize our multi-million dollar paid media spend, and build the growth loops that drive our marketplace footprint. If you love data-driven experimentation and want the freedom to execute without corporate red tape, this is your sandbox.

WHAT YOU’LL DO

• Architect Growth Strategy: Own the end-to-end performance marketing roadmap, setting clear KPIs for customer acquisition, LTV, and CAC optimization.
• Scale Paid Media: Provide strategic oversight and tactical guidance for a high-spend paid ads budget across search, social, and programmatic channels.
• Conversion-Led Creative: Partner with creative teams to drive a high-velocity testing framework focused on conversion-centric design and performance assets.
• Marketplace Optimization: Leverage a deep understanding of two-sided marketplaces and DTC growth funnels to scale our local home services footprint.
• Data-Driven Execution: Turn real-time attribution data into actionable marketing campaigns, moving rapidly from insight to execution.

WHAT YOU BRING

• DTC & Marketplace Expertise: 8+ years of digital marketing experience, with a heavy focus on DTC acquisition and/or tech-enabled marketplace dynamics.
• Proven Performance: A track record of scaling high-velocity digital marketing budgets while improving efficiency (CAC/ROAS).
• Playbook Builders Only: You have "been there, done that" in a fast-growing environment and excel at building frameworks from scratch rather than waiting for a playbook.
• Analytical Rigor: Deep fluency in modern growth tech stacks, attribution modeling, and platform mechanics.

WHO YOU ARE

• A "Get It Done" Leader: You value results over polish and aren't afraid to get your hands dirty in the data or the ad manager.
• Performance-Obsessed: You live and breathe CAC, LTV, and conversion rate optimization.
• Platform Fluent: You understand how tech platforms and logistics engines connect to the marketing funnel.

Success in this Role Looks Like

• 90 Days: You have mastered the mechanics of the LoadUp marketplace model, audited current channels, and identified immediate low-hanging efficiency wins.
• 180 Days: You have established a predictable, scalable demand generation engine hitting consistent monthly acquisition targets.

WHAT WE OFFER

• Competitive Compensation
• Full Benefits Suite: Comprehensive Medical, Dental, Vision, and 401(k) with a 5% company match.
• Action-Oriented Culture: No red tape; if it works and drives profit, we do it.

Department

Marketing

Locations

LoadUp Corporate Headquarters

Our Purpose

We’re not just hauling junk—we’re transforming an industry. Our gig-economy platform connects customers with independent third-party providers for the following services:

• Removal/Donation: Full-service, white-glove haul away for homes and businesses.
• Assembly/Installation: We put together and set up beds, trampolines and more.
• Moving Labor: Hourly help moving furniture, heavy lifting and loading trucks.