Senior Director, Growth Marketing

About the role

The Senior Director, Growth Marketing is the enterprise leader for performance marketing strategy across all channels — Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming).

Responsibilities

• Own channel strategy & portfolio: Define the multi-channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non-brand), including geo and audience prioritization.
• Budgeting, pacing & forecasting: Build bottoms-up forecasts and scenario plans; manage budgets and in-month reallocations to deliver CAC, ROAS, payback, and LTV goals in partnership with Marketing Analytics.
• Agency leadership & vendor management: Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
• Testing agenda & innovation: Own the cross-channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll-out criteria.
• Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy, consent-aware tracking (including server-side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions.
• Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
• Cross-functional leadership: Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences.
• Data quality & governance: Ensure data fidelity across pixels/tags, server-side conversions, audience uploads, and offline conversion imports; maintain alerting and acceptance tests.
• Team leadership: Hire, coach, and develop a lean but high-performing team; establish operating rhythms, decision logs, and a culture of curiosity, rigor, and accountability.
• Compliance & brand safety: Champion privacy-safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM.
• Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
• Deep analytics acumen: partnership with analytics on MMM/MTA/incrementality, comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of CAC/ROAS/LTV/payback.
• Track record building scalable creative testing systems and landing page/CRO feedback loops.
• Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
• Working knowledge of privacy-safe measurement (consent modes, server-side conversions, clean rooms) and audience governance.