Senior Director, Growth Marketing

About the role

We're seeking a strategic, data-driven Senior Director of Growth Marketing to build and scale Jasper's enterprise growth engine. Reporting to the CMO, you'll lead our integrated growth organization and partner closely with Sales to accelerate our enterprise, account-led growth strategy.

Responsibilities

• Build Jasper’s Enterprise Growth Engine
• Lead Jasper’s integrated growth strategy across paid media, lifecycle marketing, web, SEO/GEO/AEO, field marketing, and account-based marketing
• Build a unified growth engine that accelerates pipeline across our enterprise sales motion and leverages AI to continuously improve speed, personalization, and performance
• Run World-Class Enterprise Marketing Programs
• Lead Jasper’s field marketing and account-based marketing strategy, bringing together executive events, customer engagement, digital campaigns, and sales plays into a cohesive enterprise growth motion
• Partner closely with Sales to create high-impact programs that build relationships, accelerate pipeline, and expand strategic accounts
• Partner Deeply with Sales
• Work as one team with Sales leadership to define target accounts, build account-based programs, prioritize investment, and drive predictable pipeline generation and expansion
• Own Growth Performance
• Use data to evaluate funnel performance, identify growth opportunities, optimize investment, and improve conversion across the customer journey
• Establish forecasting, reporting, and operating rhythms that enable fast, informed decision-making
• Partner closely with GTM Operations and Data Science to continuously improve the systems that power growth, including lead and account scoring, routing, attribution, funnel measurement, and account prioritization—ensuring Sales and Marketing are aligned around the highest-value opportunities
• Build and Develop a High-Performing Team
• Lead a multidisciplinary team spanning performance marketing, lifecycle marketing, organic growth, and field marketing
• Coach leaders, raise the quality bar, and build a culture of experimentation, accountability, and continuous learning

Requirements

10+ years leading B2B SaaS growth or revenue marketing, including experience supporting enterprise sales motions

A track record of building pipeline through integrated digital, lifecycle, ABM, and field marketing programs

Deep expertise in performance marketing, paid acquisition, website optimization, CRO, and modern growth strategy

Experience partnering closely with Sales leadership on account strategy, forecasting, and revenue planning

Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance

Experience building and scaling high-performing marketing teams while remaining close enough to the work to coach and contribute

A strategic mindset paired with a hands-on operating style—you enjoy moving between executive planning and campaign execution

Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works

Excellent communication and executive presence, with the ability to influence across marketing, sales, customer success, and executive leadership