Audience Insights Coordinator

About the Role

The Audience Insights Coordinator at NexxaWorks will take ownership of decision-ready analysis within strategic marketing, brand development, digital campaigns, content, social media, audience analysis, and client delivery. In practice, the role focuses on audience insights coordination within brand development operations, ensuring decisions are grounded in current records rather than memory or guesswork.

Success in this role means delivering decision-ready analysis that is current, with exceptions assigned to owners, and enabling another authorized teammate to continue the work without reconstructing the history.

Responsibilities

• Coordinate the Audience Insights workflow by helping the team translate findings into practical next actions.
• Review the Audience Insights workflow by validating source data before analysis.
• Maintain the Audience Insights workflow by building reports around clearly defined metrics.
• Track the Audience Insights workflow by investigating anomalies instead of masking them.
• Own the Audience Insights workflow by documenting calculations and assumptions for traceability.

Skills

• Use Strategic Marketing Operations and Trend Analysis confidently in audience insights coordination.
• Apply Root Cause Analysis without losing track of exceptions, owners, or deadlines.
• Document KPI Tracking decisions clearly so another teammate can follow the reasoning.
• Exercise sound judgment in Status Reporting, especially when escalation is required.

Position Details

Full-time, associate-level role. 100% remote within the United States.

Pay

Base salary: $55,000–$78,000 per year.